Freelancer profile translated to English.

Description

I help healthcare/pharma players, NGOs, associations, foundations, cultural organizations, and companies that need to structure, professionalize, and/or strengthen their communication without an integrated communication department. Objectives: increased visibility with your priority audiences.

My role: to establish a framework, clarify messages, build a solid editorial line, and then manage campaigns, content, and actions that increase visibility and credibility with the right audiences: partners, members, funders, internal teams, media, institutions, or prospects.

• Communication and Editorial Strategy

Audit, key messages, priority setting, editorial line, channel selection & content calendar.

• Operational Deployment

Institutional and digital content, website pages, newsletters, LinkedIn B2B, internal communication, partner/member communication, press campaigns, crowdfunding, editorial and event campaigns.

• Communication Project Management

Website/extranet redesign, agency and supplier coordination, physical or hybrid events, coordination between management, operational teams, and external partners.

Recent references:

Tulipe:digital communication strategy/deployment, website/extranet redesign, LinkedIn B2B, member and partner communication.

European Music Center:editorial strategy, PR, videos, event communication, crowdfunding (successful €15K campaign).

Samoëns Tourist Office:editorial audit, content, social media, development of a strong Instagram community (1K to 15K followers in 2 years).

Examples of assignments:

- institutional communication audit and relaunch

- editorial strategy and content calendar

- website redesign and agency management

- LinkedIn B2B and visibility communication

- newsletters, press kits, campaigns

Industry field of expertise

Languages

English
Fluent
Spanish
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Bordeaux (up to 50km), Nice (up to 50km), Marseille (up to 50km), Lyon (up to 50km)

Association TULIPE
Institutional & Digital Communication Consultant
PHARMACEUTICALS INDUSTRY
February 2022 - Today (4 years and 4 months)
Paris, France
Management and deployment of institutional and digital communication for the association Tulipe, a humanitarian organization at the heart of the healthcare/pharma ecosystem.

Definition and implementation of the annual communication plan
Clarification of positioning and harmonization of materials
Management of the website and member extranet redesign: scoping, specifications, tender, agency selection and coordination
Structuring of the LinkedIn B2B editorial strategy and page management
Development of communication for members, partner laboratories, and stakeholders (+60 members including Sanofi, Bristol Myers Squibb, UPSA. More than 20 partners including the Crisis and Support Center of the Ministry of Europe and Foreign Affairs, Première Urgence Internationale, Action Contre la Faim)
Support for member acquisition and value enhancement strategy
Partnership development
Spokesperson activities for executives and stakeholders

Notable results: development of the LinkedIn page to over 8,000 followers, increase in the number of members, creation and management of an Ambassador network.
Internal Communication Strategy Digital Communication LinkedIn Expert LinkedIn Institutional Communication
Groupe Forward
Editorial Strategy & Social Media Consultant
CONSULTING AND AUDITS
June 2022 - July 2022 (1 month)
Paris, France
Audit of existing content and competitive analysis
Drafting of a strategic recommendation
Advice to optimize employee communication on their social networks (LinkedIn)
Training on social media usage, online communication
Support for internal communication
Communication Strategy Editorial Strategy Community Management Internal Communication Strategy Strategic Communication
TOTAL ENERGIES MARKETING AFRIQUE
Editorial & Internal Communication Consultant
ENERGY AND UTILITIES
November 2021 - January 2023 (1 year and 2 months)
Paris, France
Support for the Africa communication department on internal editorial production.

Writing articles for employees
Design and writing of the bi-monthly newsletter
Interviews and promotion of internal initiatives
Proofreading, optimization, and content integration
Internal Communication Newsletter Interview Production Communication Strategy Editorial Strategy