Gregory Rousset

I supported Opella on content strategy, editorial organization, and the integration of generative AI into marketing processes.

My role involved structuring more efficient, coherent, and actionable content production systems on an international scale, aligned with brand objectives, market needs, and the operational constraints of the teams.

Specifically, I focused on defining content pillars, designing editorial toolkits, structuring content calendars, supporting OTC brands on social media, and identifying concrete use cases for generative AI in content creation, adaptation, and industrialization.

This mission was at the intersection of strategy, content operations, and transformation of production methods, with a particular focus on execution quality, team adoption, and the relevance of the systems deployed in different markets.

I work as an adjunct professor and trainer for schools, universities, agencies, and marketing teams on topics related to generative AI, branding, and content strategy.

I lead courses, workshops, and training sessions for diverse audiences, from undergraduate to master's level, with a particular focus on structuring methodologies and tool adoption.

I teach at institutions including Buzzman, ISCOM, Sup de Pub, EFAP, CY Cergy Paris University, Paris-Saclay University, and Gaming Campus on issues related to brand strategy, content strategy, and practical uses of generative AI.

Certified Microsoft Learn AI AB-730 and AB-731.

I support brands and organizations on generative AI, content strategy, and marketing process optimization.

My interventions focus on defining use cases, structuring workflows, training teams, and implementing more efficient production methods for content, social media, and marketing initiatives. I address both transformation needs and broader structuring challenges: content strategy, content operations, editorial organization, tooling, governance, and improvement of production methods.

Some examples of assignments:

- Management of GenAI and content strategy projects: content pillars, toolkits, strategic planning, editorial and social media calendars for international brands,

- Support for premium brands on branding, communication, and content creation challenges,

- Consulting on content management, needs assessment, and business process improvement, including consideration of tools and organization,

- Structuring marketing, CRM, and loyalty programs for mass-market retailers.