Freelancer profile translated to English.
Back to original languageAbout Gregory
SEO Consultant for over 15 years.
I support all types of companies: large accounts, SMEs, startups... in carrying out their SEO projects.
I have worked on over 100 SEO campaigns for all types of websites: e-commerce, directories, news media, travel agencies, content portals, showcase sites… with particular expertise on sites with a high volume of pages or multilingual sites.
Independent consultant since 2020, until 2020 I was Deputy SEO Director at Iprospect
AI is fully integrated into my processes:
- As part of AI-powered content audits
- In content production phases
- In the construction of dedicated specifications
Looking for a trusted partner to manage your natural referencing and boost your traffic and especially your LEADS and your REVENUE? Take the time to discover my profile.
My quality commitments:
1. The correct diagnosis (Technical, Editorial, Off-site)
2. The most effective strategy for your objectives (Max ROI)
3. Tailor-made support
4. Clear and accessible recommendations
5. A realistic operational roadmap
6. Consideration of your constraints (budget, time…)
7. Rigorous project management
8. Monitoring based on results
9. Respect for deadlines and proactivity
10. High availability to answer your questions
À la carte services:
Technical
- Technical audit
- GEO technical audit
- Log analysis: High volume site (> 50 K)
- Web performance
Positioning strategy
- In-depth semantic audit
- Competitive benchmark
Editorial
- Audit of existing content
- Content Gap Analysis
- Site structure (merging, deletion, optimization, creation…)
- Editorial management (planning, sourcing, brief, SEO review)
Popularity
- Benchmark
- Backlink acquisition strategy
Webanalytics
- Dashboards (Google Data Studio, Excel, ranking)
- GA, GTM setup, Tagging plan
- UX – CRO
- Visibility tracking on LLM - AI
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- ALGORIDESenior SEO Consultant and FounderCONSULTING AND AUDITSMarch 2020 - Today (6 years and 4 months)Suresnes, FranceIndependent Senior SEO ConsultantTechnical Optimization• Technical Audit (indexing, accessibility, code optimization, markup optimization, internal linking, structured data, sitemaps…)• Log analysis: High volume site (> 50 K) analysis of Google's behavior on your site VS your published pages VS pages generating traffic• Loading speed performance auditPositioning Strategy• Semantic Audit: identification of relevant keywords in your business to generate qualified traffic• Competitive Analysis: competitive intensity in your sector, definition of realistic positioning objectivesEditorial Support• Audit of existing content• Content Gap Analysis: identification of content creation opportunities through competitive analysis• Site structure recommendations (merging, deletion, optimization, creation…)• Editorial management (planning, sourcing, brief, SEO review)• Multilingual content localizationPopularity Support• Competitor Benchmark• Acquisition Strategy• Link reclamation• Backlink acquisition campaignsWebanalytics• Creation of personalized analytics dashboards (Google Data Studio, Excel)• Positioning evolution• Webanalytics consulting (GA, GTM setup, Tagging plan)• UX – CRO Analysis
- IprospectDeputy Director SEO ExpertiseCONSULTING AND AUDITSOctober 2012 - March 2020 (7 years and 5 months)Courbevoie, France- Management of a team of 8 SEO consultants- Process and Tools Manager- Direct management of SEO projects (Technical Audit, Editorial Strategy, Off-site Strategy)- Strategic and operational project supervision- Recruitment of SEO consultants- Technical expert in log analysisClient References• E-commerce: Uniqlo.com, leroymerlin.fr, conforama.fr, laredoute, vente privee…• Banking: Caisse d’épargne, Carrefour Banque, Cofidis …• Travel: Asia, Odalys, Accorhotels, SBM, Huttopia, Idtgv…• Automotive: Peugeot• News media: Condenast, Brut• Directories: 118000.fr, societe.com• Luxury: Chanel, Longchamp, Boucheron
- NeodiaWeb Marketing ConsultantCONSULTING AND AUDITSFebruary 2011 - September 2012 (1 year and 8 months)Courbevoie, FranceSEO SEA Facebook Ads Project Manager- SEO Campaign Management (natural referencing)- Positioning strategy definition- technical recommendations- netlinking campaigns- Web writing- ROI trackingPPC Campaign Management (Google Adwords)Facebook Ads Campaign ManagementGoogle Analytics Setup, Tagging Plan
Reviews
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Education
- Master Grande EcoleESC Rouen / NEOMA2006
- Master in Operational ManagementEssec Business School2017
Certifications
- Google Analytics advancedGoogle2019