Freelancer profile translated to English.

Description

Today, in a world of data and AI where complexity is ever-increasing, it is essential.

Facilitator of insights, projects, and teams, I help brands and retailers transform their ambition into vision and marketing strategy, with relevant and solid studies and, above all, with collective energy.

Convinced that men and women are the drivers of change and success, I like to inspire my clients to create the spark! That of new dynamics. That of redrawing boundaries. And that of glimpsing tomorrow, by building with today.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Nantes (up to 50km)

CAMELEON GROUP
Project Director / Strategic Planner
CONSULTING AND AUDITS
September 2021 - May 2026 (4 years and 8 months)
Saint-Herblain, France
Management and supervision of a team of project managers
Project management
Design of marketing study methodologies, including planning and budget
Analysis
Strategic vision and planning
Strategic and operational recommendations, drafting of strategic and creative briefs
Management of study/strategy/design projects and supervision of project teams
Design and facilitation of workshops and creativity sessions
Design of sales support materials: brochures, presentations, films
Training
Market and sector intelligence, innovations, tools, artificial intelligence, retail trends
Implementation of artificial intelligence solutions and tools

Areas of activity: mass retail (GMS, GSB, specialized BtoC retail), BtoB retail, bulk, digital experiences...

Sectors: food, health and beauty, small appliances, leisure, professional equipment and services, pharmacy, cosmetics...

Types of studies conducted: usage & attitudes, retail concept tests, phygital concept tests, retailer interviews, expert interviews, shopper observations & interviews, sales force interviews, internal team interviews, immersions & benchmarks
Qualitative studies Collective intelligence facilitation Quantitative studies Communication strategy Strategic planning
CAMELEON GROUP
Consulting & Creation Project Manager
CONSULTING AND AUDITS
October 2015 - May 2026 (10 years and 7 months)
Saint-Herblain, France
- Brief taking, discussions and in-depth analysis
- Design, writing, and defense of commercial proposals
- Supervision, implementation, and execution of qualitative and quantitative study fieldwork: focus groups, semi-structured interviews, benchmarks and store checks, online surveys, online communities,
- Processing of qualitative and quantitative studies
- Analysis of results and report writing
- Design and formalization of recommendations
- Client presentations
- Design and facilitation of workshops / Team facilitation
- Strategic and operational thinking
- Design of sales support materials: brochure, presentation, video, training

Areas of activity: mass retail (GMS, GSB, specialized BtoC retail), BtoB retail, bulk, digital experiences...

Sectors: food, health and beauty, small appliances, leisure, professional equipment and services, pharmacy, cosmetics...

Types of studies conducted: usage & attitudes, retail concept tests, phygital concept tests, retailer interviews, expert interviews, shopper observations & interviews, sales force interviews, internal team interviews, immersions & benchmarks
Quantitative studies Qualitative studies Collective intelligence facilitation marketing project management Market research
Nova CHILD
Studies and Communities Manager
CONSULTING AND AUDITS
March 2012 - September 2015 (3 years and 6 months)
49300 Cholet, France
Conducting multi-client and ad hoc BtoC study fieldwork:
- design, execution, processing, analysis, writing, recommendations, client presentation.
- qualitative studies (individual interviews, dyads, focus groups with experts, adults, children, in-person, in-situ, or by phone), quantitative (negotiation of panels in France and Europe, programming, quota management, monitoring, flat sorts, cross-tabulations, significance tests...), behavioral (observations, mystery shopping...), online opinion monitoring.

Supervision of study projects and consulting missions: prospecting meetings, brief taking, writing commercial proposals, methodological preparation and scoping, writing specifications including planning and budget, organization, management of study managers (including recruitment), management of execution schedule and client relations, activity monitoring (revenue, expenses, man-hours...).

Sectors of activity: childcare, toys, food, apparel, footwear, tourism...

Types of studies conducted: usage & attitudes, concept testing, product testing, awareness & image, expert interviews...
Qualitative studies Quantitative studies Market research marketing project management Innovation and design thinking