Freelancer profile translated to English.
Back to original languageAbout Grégory
Marketing Research, Strategic Planning & Collective Intelligence Facilitation Consultant, I design and analyze your qualitative and quantitative studies and create sustainable team dynamics for your projects.
20 years of experience with major brands and retailershave taught me that to succeed, you need tocreate buy-in and meaning: accurate consumer insights, inspiring strategy, and engaged teams.
My role is to create this alchemy, whatever your challenges and projects:product innovation, merchandising, store layout, bulk sales, CSR, digital and e-commerce...
What I do for you:
# Design, management, and analysis of your market research
Formulate concrete insights and pragmatic recommendations, based on your data, tailor-made studies (shopper studies, consumer studies, focus groups, semi-structured interviews, concept tests, product tests...) and immersion phases in your on-site reality (store checks, sales force support, internal interviews, resellers...).
# Facilitation & Collective Intelligence
Design and facilitate co-creation workshops, focused on your objectives and expectations, to create team buy-in and drive your roadmap towards successful dynamics.
# Strategic & Operational Vision
Inspire a well-argued strategic and operational vision, formulated in clear and engaging storytelling, and in a ready-to-use creative brief.
# Design of Sales Support Materials
Design the structure, storyboard, and key messages for your brochures, presentations, or videos for maximum impact, in a format ready for graphic design.
# Transparent Project Management & Co-creation
Organize and manage your projects, with regular and transparent updates, for controlled and smooth progress, allowing you to adjust as needed without constant involvement.
French
Native or bilingual
English
Fluent
Can work on-site
Nantes (up to 50km), Paris (up to 20km), Lyon (up to 20km), Rennes (up to 50km), Angers (up to 50km)
Experience
- CAMELEON GROUPProject Director / Strategic PlannerCONSULTING AND AUDITSSeptember 2021 - May 2026 (4 years and 8 months)Saint-Herblain, FranceTeam management and leadership of project managersProject managementDesign of marketing research methodologies, including planning and budgetAnalysisStrategic vision and planningStrategic and operational recommendations, drafting of strategic and creative briefsManagement of research/strategy/design projects and leadership of project teamsDesign and facilitation of workshops and creativity facilitation sessionsDesign of sales support materials: brochures, presentations, videosTrainingMarket and sector intelligence, innovations, tools, artificial intelligence, retail trendsImplementation of artificial intelligence solutions and toolsActivity areas: mass retail (GMS, GSB, specialized B2C retail), B2B retail, bulk sales, digital experiences...Sectors: food, health and beauty, small appliances, leisure, equipment and services for professionals, pharmacy, cosmetics...Types of research projects conducted: usage & attitudes, retail concept testing, phygital concept testing, retailer interviews, expert interviews, shopper observation & interviews, sales force interviews, internal team interviews, immersion & benchmarking
- CAMELEON GROUPConsulting & Creative Project ManagerCONSULTING AND AUDITSOctober 2015 - May 2026 (10 years and 7 months)Saint-Herblain, France- Brief taking, discussions, and deepening- Design, writing, and presentation of commercial proposals- Management, implementation, and execution of qualitative and quantitative research fieldwork: focus groups, semi-structured interviews, benchmarking and store checks, online surveys, online communities,- Processing of qualitative and quantitative studies- Results analysis and report writing- Design and formalization of recommendations- Client presentations- Design and facilitation of workshops / Team facilitation- Strategic and operational thinking- Design of sales support materials: brochure, presentation, video, trainingActivity areas: mass retail (GMS, GSB, specialized B2C retail), B2B retail, bulk sales, digital experiences...Sectors: food, health and beauty, small appliances, leisure, equipment and services for professionals, pharmacy, cosmetics...Types of research projects conducted: usage & attitudes, retail concept testing, phygital concept testing, retailer interviews, expert interviews, shopper observation & interviews, sales force interviews, internal team interviews, immersion & benchmarking
- Nova CHILDResearch and Communities ManagerCONSULTING AND AUDITSMarch 2012 - September 2015 (3 years and 6 months)49300 Cholet, FranceConducting multi-client and ad hoc B2C research fieldwork:- design, execution, processing, analysis, writing, recommendations, client presentation.- qualitative studies (individual interviews, dyads, focus groups with experts, adults, children, in-room, in-situ or by phone), quantitative studies (negotiating panels in France and Europe, programming, quota management, monitoring, flat sorts, cross-sorts, significance tests...), behavioral studies (observations, mystery shopping...), online opinion monitoring.Managing research projects and consulting missions: prospecting meetings, brief taking, writing commercial proposals, methodological preparation and scoping, writing specifications including planning and budget, organization, management of research executives (including recruitment), management of the execution schedule and client relations, activity monitoring (revenue, expenses, man-hours...).Activity sectors: childcare, toys, food, apparel, footwear, tourism...Types of research projects conducted: usage & attitudes, concept testing, product testing, brand awareness & image, expert interviews...
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Education
- Master 2 - Marketing SpecializationPau Business School2007Marketing produit, marketing stratégique, international marketing, droit, finance, gestion d'entreprise, management
- University Technology Diploma - Marketing TechniquesIUT Grenoble 22003Techniques de commercialisation, vente, négociation commerciale, marketing, comptabilité, gestion, droits, commerce international...
Certifications
- Facilitation of workshops using collective intelligence, registered under number RS6708Klap Design Thinking2026