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Grégory MichaudGM

Grégory Michaud

Digital Director | Salesforce | CX Certified

€800/day
Nantes, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Grégory

Digital Expert in Sales and Marketing | Transformation Program Management Specialist | Performance-Oriented Challenge Seeker

Passionate about the digital world, I am an expert in sales and marketing dedicated to providing high-performing solutions for businesses. I fully commit to each project, highlighting my digital expertise and my skills in managing transformation programs. Demanding about results, I know how to mobilize teams and leverage the opportunities offered by digital to maximize performance.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Nantes (up to 50km), Paris (up to 10km), Angers (up to 50km), Cholet (up to 50km)

Experience

  • Vilmorin-Mikado
    Head of Customer Experience
    AGRICULTURE
    December 2025 - Today (6 months)
    Angers, France
    Definition of the international customer experience strategic roadmap.

    **AI Innovation**: Design of AI agents (MS Copilot) to automate content creation and sales reporting.

    Leading the cultural transformation towards a **Customer Centric approach**.
    Digital Transformation Customer Experience
  • UPRIZON
    Digital & CRM Director
    CONSULTING AND AUDITS
    March 2025 - December 2025 (9 months)
    Paris, France
    **Salesforce Expertise**: Deployment of Pardot and Marketing Cloud in an international and multi-site environment.

    **MOA Consulting**: Assistance in selecting solutions through tenders for major players (Industry, Health).

    Design of automated customer journeys and Data/AI strategy.
    Salesforce Organizational Consulting Digital Transformation
  • SILAMIRGROW
    Senior Digital Program Manager
    CONSULTING AND AUDITS
    September 2024 - December 2024 (3 months)
    Paris, France
    I manage transformation programs related to Silamir Grow's sales and marketing excellence strategies.

    Specializing in the industrial sector, I advise and add value to all types of sales and marketing processes.

    • Consulting for solution selection, deployment roadmap, and IT architecture.
    • Definition of sales strategy and value delivery KPIs with executive committees and sponsors.
    • Challenging processes using process mining methodology.
    • Support during the design phase with workshops and active listening.
    • Organization and monitoring of delivery with teams to ensure quality.
    • UAT testing methodology.
    • Change strategy in a multicultural environment.
    • Hyper-care strategy and continuous improvement methodology.
    • Measurement of value delivered at each program stage.
    Mission: Industry - Support for the selection of an e-commerce and CRM solution
    • Business and IT maturity assessment
    • Feature prioritization
    • Governance
    • Roadmap
    Organizational Consulting Salesforce E-commerce

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Education

  • ESIAME Business School, ESSCA Group, Marketing
    Angers Business School
    2004
    Ecole de commerce ESIAME, groupe ESSCA, Marketing
  • Associate Degree in Digital Media
    IAE Angers
    2013
    Master's degree, Digital Marketing

Certifications

Skill set (30)

Categories