About Grégory
French
Native or bilingual
English
Fluent
Experience
- Vilmorin-MikadoHead of Customer ExperienceAGRICULTUREDecember 2025 - Today (6 months)Angers, FranceDefinition of the international customer experience strategic roadmap.**AI Innovation**: Design of AI agents (MS Copilot) to automate content creation and sales reporting.Leading the cultural transformation towards a **Customer Centric approach**.
- UPRIZONDigital & CRM DirectorCONSULTING AND AUDITSMarch 2025 - December 2025 (9 months)Paris, France**Salesforce Expertise**: Deployment of Pardot and Marketing Cloud in an international and multi-site environment.**MOA Consulting**: Assistance in selecting solutions through tenders for major players (Industry, Health).Design of automated customer journeys and Data/AI strategy.
- SILAMIRGROWSenior Digital Program ManagerCONSULTING AND AUDITSSeptember 2024 - December 2024 (3 months)Paris, FranceI manage transformation programs related to Silamir Grow's sales and marketing excellence strategies.Specializing in the industrial sector, I advise and add value to all types of sales and marketing processes.
- Consulting for solution selection, deployment roadmap, and IT architecture.
- Definition of sales strategy and value delivery KPIs with executive committees and sponsors.
- Challenging processes using process mining methodology.
- Support during the design phase with workshops and active listening.
- Organization and monitoring of delivery with teams to ensure quality.
- UAT testing methodology.
- Change strategy in a multicultural environment.
- Hyper-care strategy and continuous improvement methodology.
- Measurement of value delivered at each program stage.
Mission: Industry - Support for the selection of an e-commerce and CRM solution- Business and IT maturity assessment
- Feature prioritization
- Governance
- Roadmap
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Education
- ESIAME Business School, ESSCA Group, MarketingAngers Business School2004Ecole de commerce ESIAME, groupe ESSCA, Marketing
- Associate Degree in Digital MediaIAE Angers2013Master's degree, Digital Marketing