About Gregory
French
Native or bilingual
English
Fluent
Experience
- Freelance Copywriter & ConsultantCopywriter for Conversion & Email Marketing StrategyE-COMMERCEOctober 2025 - Today (8 months)Assisting brands in optimizing their conversion funnel.Writing Landing Pages focused on behavioral psychology (AIDA Structure).Creating automated email sequences (Cold emailing and Newsletters) to increase retention rates.Analyzing customer data to refine the marketing approach.Results: Improved message clarity and optimized click-through rates on calls to action.
- fetousaFounder & Head of CopywritingE-COMMERCEFebruary 2025 - Today (1 year and 4 months)Lyon, FranceCreation and development of the Fetousa structure dedicated to online sales.Brand Strategy: Defining positioning and textual identity.Editorial Conception: Writing sales arguments and structuring offers.Market Analysis: Studying conversion levers for the E-commerce sector.This entrepreneurial project allowed me to master the entire value chain of an online store, from product selection to persuasion strategy.
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