Freelancer profile translated to English.

Description

Marketing & Communication Executive (CMO) | 25+ years of experience | Tourism/Leisure/Hospitality Expert

As a seasoned professional and manager, I have built 360° expertise in communication & marketing. I lead and unite multidisciplinary teams around ambitious projects, with a dual focus on customer experience/ROI.

Strategic vision & operational execution
Results-driven culture & team spirit
Committed & transversal management
Strong appetite for challenging environments

Languages

English
Native or bilingual
Spanish
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Aix-en-Provence (up to 50km)

EUROPEAN CAMING GROUP
Head of Communication, Content & Social Networks France & South Europe
TRAVEL AND TOURISM
January 2023 - Today (3 years and 7 months)
Aix-en-Provence, France
• Management of Homair, Marvilla Parks, and Tohapi brands
• Management of the Content division (cross-channel PIM)
• Social Media strategy oversight
• Management of the Projects and Graphic Design division
• Public Relations management
• Definition of the 360° communication & brand content strategy, and implementation of communication channels: TV, radio, press, cinema, outdoor advertising, social networks…
• Management: 15 people
• Annual budget: €4M
Branding & Identity Content Marketing Team Management 360° Communication Communication Strategy
Homair Vacances
Director of Communication and Customer Service
TRAVEL AND TOURISM
January 2016 - January 2023 (7 years)
Aix-en-Provence, France
• Oversight of the 360° communication plan
• Customer Service management
• Multichannel Product Information management
• Customer Experience governance
• E-reputation and customer-ambassador-loyalty program management
• Public Relations & social media management
• Management: 8 people
• Annual budget: €3M
360° Communication Content Marketing Communication Strategy Customer Service multichannel
HOMAIR VACANCES SAS
Marketing Manager
TRAVEL AND TOURISM
January 2012 - January 2016 (4 years)
Aix-en-Provence, France
• Omnichannel marketing strategy oversight
• Optimization and quality of product information oversight (editorial line, iconography, media)
• Customer Experience development
• Supervision of collaboration with Alain BERNARD, brand ambassador
• Management: 4 people
• Annual budget: €1.8M
Content Marketing CMS Customer Experience Team Management Product Development