Grégory Guitard

For an international player in the alcohol industry:

- Management of a data project aggregating sell-out data from dozens of countries within a visualization platform.

- Creation of monitoring files and development of processes to facilitate project operation

- Consultancy on the use of sell-out data and support in the selection of relevant KPIs for strategic decision-making

- Preparation of presentation materials and analysis of results for company top management

- Interface with internal users (several dozen countries involved) of sell-out data to answer their questions and take their feedback into account

As part of my role as Market Intelligence Manager at GSEB:

Main missions:

• Training and support of clients in the use of Nielsen panel tools and methodologies.

• Creation of store prospecting plans and preparation of commercial proposals

• Analysis of retailer-specific topics (Christmas promotions, Easter promotions, Wine fairs...) and trends (Organic, health crisis, etc...)

• Collaboration with field teams in conducting price/assortment surveys and carrying out analysis, recommendations, and training on the use of price data.

• Daily use of Nielsen tools (Nitro/Connect Express/A3 Distrib/Tradedimension/Spectra...) to meet the short-term needs of retailers: creation of performance monitoring tools (dashboards, weekly/periodic newsletters...) via Microsoft Office and G-Suite.

• Constant monitoring of key topics: distribution, consumer trends, innovations in data collection and processing

• Participation in improvement projects / creation of existing / future solutions.

• Supervision of an intern Clients: Supermarkets, Specialized stores, Freezer centers, Furniture stores, Professional organizations.