Grégory D

Missions: collaborate with POs, PPOs, QAs, DEVs from Sopra Steria Lille, and SNCF teams daily and during Agile ceremonies, to analyze and optimize the UX and UI of the 11 regional websites.

UX

› UX Methodologies: Bastien & Scapin, Gestalt Principles, guerilla testing, data analysis, surveys, user stories, customer journeys, Proto Personas, UX writing, CRO

› Analyze customer pain points

› Design business-oriented user experiences

› Conduct user research and analyze insights

› Design wireframes, user flows

› Maintain and evolve the design system, ensure RGAA compliance

› Design new pages, interfaces

› Design new components while adhering to the Atomic Design model

› Create and modify icons

› Rework content layout

› Advise on UX writing

RESULTS:

Next departures module: +14% conversion

Route search journey: +8% progression

Purchase journey: +8% progression

Customer account pop-in: +19% sales in connected mode, +3% account creation

Improvement of the user experience for the operational applications of train and station agents.

› TER Report

› Easy

› Easy Doc

› S@B

› Collaborate with the Activation Marketing and Customer Experience teams to propose personalized and contextual visual communication adapted to the customer base, offers according to specific needs, loyalty program (Rewards and benefits system, recognition of seniority and status, etc.), and re-engagement and retention strategies.

› Redesign emailings in collaboration with the ECRM team to significantly increase their effectiveness, A/B testing and experimentation, benchmarking and competitive intelligence

› Supervise web designers

Clients: Seb, Krups, Calor, Moulinex, Rowenta, Lagostina, Gambro, Boiron, Bouygues Immobilier, Mercier Immobilier, Fontanel Promotion Diagonale Immobilier

ART DIRECTION

› Head of the agency's creation department

› Drafting creative proposals, client follow-up

› Conception of digital communication strategies

› Creation of visual identities, graphic charters

PROJECT MANAGEMENT & MANAGEMENT

› Coordination of graphic designers - integrators.

› Execution, schedule and budget monitoring

› Drafting specifications

› Presentation of creative options to the client

› Conception of mock-ups, wireframes, prototypes

› Customer Success Manager

Project typologies: E-commerce sites, showcase sites, mobile app design, intranet, extranet, logotypes, graphic charters, emailing, ...