Freelancer profile translated to English.
Back to original languageAbout Gregory
I have managed **over €15 million in Meta Ads budgets**, for both lead generation and e-commerce.
I step in when Meta Ads campaigns are no longer meeting their volume or profitability goals.
I help companies that want to generate more leads or sales, while maintaining precise control over their acquisition costs.
🎯In concrete terms
👉 data analysis to understand friction points
👉 optimization of messaging and marketing angles
👉 performance-oriented creative production.
👉 continuous testing and iteration
👉 improvement of KPIs: CPL, CPC, CTR, and SQL %
🔎My approach
I don't just work on campaigns. Performance rarely comes from a single lever.
I analyze the entire acquisition funnel
• account structure
• targeting and optimization signals
• creatives and marketing angles
• landing pages and forms
• quality of leads generated
A balance between data analysis and marketing creativity.
🎯 **Objective**: improve overall acquisition performance.
⚙️What I can handle
• Meta Ads account strategy and management
• Performance and data analysis
• Conversion-oriented creative production
• A/B testing (messaging, visuals, funnels)
• Landing page and form optimization
• Improvement of lead quality
Sectors worked in
Education | Training | Energy | Real Estate | Insurance | Wellness | Services | E-commerce.
Clients and partners
Click & Boat | Groupe Studi | Ecole Française| Jolly Mama | AS Media | 3J Media Leadfy iconoClass | Dolead | Nopillo | Nouvel’R | Santé Academy | 100Voeux
🧠Problems I address
• CPL too high
• Insufficient lead volume
• Low lead quality
• Creative fatigue / declining CTR
• Need to restructure an account to reach the next level
French
Native or bilingual
Can work on-site
Paris (up to 50km), Lyon (up to 100km), Bordeaux (up to 100km), Toulouse (up to 100km), Nice (up to 100km)
Experience
- Kevin Bucher
On Malt
Social Ads Management + SMA CreativeMarch 2023 - March 2023 - C'est mon DonutsBusiness Manager TrainingNovember 2021 - November 2021
- La Terrasse DigitaleCreation of advertising strategy and campaign managementSeptember 2021 - September 2021 (1 month)Creation of the advertising strategyManagement of Facebook and Instagram advertising campaignsGraphic and video creationCreation of landing pages
Reviews
Kevin
Kevin Bucher
Reviewed on 3/9/2023
Gregory was a major asset to our company during his freelance mission for Facebook advertising. His in-depth knowledge of the Facebook advertising platform allowed us to design effective and profitable campaigns, and we were very satisfied with his results! I recommend him
J
Jennifer
jennifer
Reviewed on 9/28/2021
Gregory completely understood my needs and supported me in my project.
I highly recommend him for anyone looking to build an advertising and digital strategy.
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