Gregory Alvarez

• Management: conception, implementation, and steering of strategy. Elaboration of the annual budget. Identification and valorization of work carried out within the different functional departments. Uniting employees around the company project.

• Marketing: elaboration and steering of the marketing plan for the new commercialization policy of vacant housing (social, intermediate, for purchase). Presence on various channels: field, in agency, with tenants or collaborators.

• Communication: monitoring the deployment and supervising the creation of communication tools according to the strategic plan and budget (internal, external, corporate, digital). Adherence to the graphic charter and brand image consistency across all applications. Coordination of multichannel campaigns. Ensuring brand visibility on innovative channels (wiki, mobile, intranet and internet sites...). Support for CSR project managers in their environmental, societal, and innovative actions.

• Web: complete redesign of the website, tenant area, and intranet portal, in collaboration with other company departments. Regular updates on the website and social media. Community management: increasing indicators on the LinkedIn company page, setting up a YouTube channel and video content.

• Management: establishment of the schedule, implementation of new product valuation in the general catalog, organization of events, participation in website evolutions (information architecture, site ergonomics). Writing of print and web content. Product photo shoots and situational presentations. Negotiation and production monitoring with suppliers, validation of proofs...

• Communication/Graphic Design: creation of external communication tools (redesign of the institutional brochure, commercial and product brochures, POS displays...) and internal tools (reporting and realization of company and CSE projects). Creation of advertising inserts, catalog design.

• Marketing: benchmark, market and competitor analysis, turnkey marketing for clients: catalogs, goodies, personalized blisters and banners.

• Web: creation of emailings, banners, special pages, information pages for the company's website and those of clients.

• Management: responsible for all graphic creation for the communication agency and the quality of productions sent to clients. Guarantor of the graphic charter (and its correct use), monitoring and reporting of graphic projects (quotes, sending and checking of proofs, management and optimization of schedules, stock management). Proactive in proposing concepts and client projects, organization and supervision of event projects (agricultural show) ...

• Graphic Design: publishing, advertising, catalogs, stand design, shelf dressing ...