Gregor Willimski

Hi, I'm Gregor. Dad of twins and generally not a fan of half-measures. I've been working in advertising since 2005. As a copywriter, concept developer, storyteller – and after stints at Scholz & Friends, TBWA, KNSK, Grabarz & Partner, and Jung von Matt, as a Creative Director since 2013. Initially at DDB, then at OLIVER VOSS, and finally, returning for another two years for JvM. In 2018, I was able to realize a long-held plan and become self-employed. Since then, I've been managing a handful of clients directly as CD and consultant. In addition, I continue to work for numerous agencies as a freelance creative. For example, Serviceplan, thjnk, Saatchi & Saatchi, McCann, Dieckertschmidt, BBDO, or Heimat.

My conviction? It always remains the same. The idea comes first. Whether loud or quiet, digital or classic, for ALDI or Mercedes. As a trained designer and a copywriter trained at the Hamburg Copywriter School, I always think from both sides: from the image and visibility as well as from the word, the language, the story. Somewhere in between, campaigns have been created in recent years that have made consumers curious and clients satisfied. And incidentally earned me over 100 awards and medals. In competitions like the ADC, Cannes Lions, CLIO, D&AD, Effie, Eurobest, or the One Show.

But even more importantly: campaigns that have touched people. Because if we want to move each other to do something, we prefer to do it with a smile. Incidentally, that works with my twins too.