Gregoire Villarmé

I help e-commerce brandsregain controlof their Meta Ads, TikTok Ads, and Google Ads campaigns through concrete, performance-oriented support.

Do you manage your ads in-house but lack perspective on your campaign structure, creatives, audiences, budgets, or the metrics to track? I offer a one-time audit of your advertising account to identify what's blocking progress, what's working, and the actions to prioritize to improve your results.

Specifically, we start with a discussion about your objectives, your business model, and your acquisition challenges. You then add me to your advertising account with read-only access. I analyze your campaigns, creatives, account structure, performance, and funnel: ROAS, CAC, CPA, CTR, CPM, conversion rate, budget consistency, and the quality of the **post-click journey**.

We then have a video call of 45 min to 1 hour during which I present my recommendations clearly and actionably. At the end of the audit, you will leave with a precise vision of your account, a prioritized to-do list, and actions that can be directly applied to your campaigns, creatives, and website.

My support is not limited to media buying. A campaign cannot perform sustainably if the funnel, offer, creatives, or conversion pages are not up to par. I also advise you on quick CRO wins that can improve your conversion rate and campaign profitability.

I have supported brands in agencies ranging from less than €10k in monthly revenue to over €300k/month. This experience allows me to quickly identify bottlenecks, simplify overly complex accounts, and propose a strategy adapted to your objectives.

Objective: to make you more autonomous, more structured, and more effective in managing your paid ad campaigns, without systematically depending on an agency or an external media buyer.