Freelancer profile translated to English.
Back to original languageAbout Gregoire
At the intersection of business and technology, for over 10 years, I have 2 main specialties:
- E-commerce Project Management: I managed the byredo.com site for 5 years with significant growth in results
- Implementation of analytics tools, from tagging plan to monitoring dashboard
English
Native or bilingual
Can work on-site
Paris (up to 50km), Montpellier (up to 50km)
Experience
- BpifranceTag Management and Analytics ManagerPUBLIC SECTORDecember 2022 - August 2025 (2 years and 8 months)Paris, FranceOperational management across all BPIFRANCE sites (over 100 sites):- Partner tags via Commanders Act- CMP via Trust Commander- Analytics via Matomo AnalyticsMission:- Server-side deployment- Matomo Analytics Cloud and then On-Premise implementation- User training- Connecting Matomo with Qliksense - Power BI reporting toolsSEO audit on Euroquity and Talents sitesTraffic analyst for Big Media and Bpifrance Creation
- Byredo France SASTech LeadLUXURY GOODSNovember 2017 - October 2022 (4 years and 11 months)E-commerce technical lead for the byredo.com site. Byredo is a Franco-Swedish perfumer, a "luxury startup." In 5 years, the site went from an average of $800/day to over $30k/day.Missions:- Client/development agency interface.- Requirements gathering- Functional and technical specifications- QA- Daily support for the e-commerce team- Management of 3rd parties: PSP (Adyen), CRM (Emarsys), Analytics (GA/GTM), algorithmic merchandising (Klevu), CMP (Onetrust)Projects:- Successive Magento version upgrades to 2.1/ 2.2 / 2.3 / 2.4- Graphic redesigns- International expansion, new countries/sites: Canada, France, Germany, Italy, Japan- Specific features: Gift card, discovery set, gift message, gift with purchase, web to store, cash on delivery, bundle- ERP Navision integration- Emarsys (CRM) implementation- Brexit- Web performance / Accessibility / SEO iterations
- Goklang.coTag ManagementE-COMMERCEJuly 2018 - August 2024 (6 years and 1 month)Occasional interventions for the implementation & optimization of Facebook Events for several clients:BieropolisLe t-shirt propremesplaques.fraime.com
Reviews
Sébastien
SLAP digital
Reviewed on 6/4/2018
Grégoire is very reliable and listens to needs. He is an expert in GTM and GA. He was proactive and remained very pedagogical. We would be delighted to work with him again in the future.
Gregoire has chosen to hide 1 review
Recommendations
LR
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Education
- MSGParis IX Dauphine2003
- Master of Science MarketingNapier University Edinburgh2004