Grégoire Mauboussin

Founder of GM Search, an agency specializing in organic growth and traffic acquisition through natural referencing (SEO).

I develop performance-oriented SEO strategies designed to increase qualified organic traffic, improve rankings for high commercial intent keywords, and enhance brand visibility on both traditional search engines and new AI-based search environments.

My approach combines technical SEO, content strategy, AI-model-adapted optimization, and international deployment to support businesses in their growth across different markets and digital channels.

Within the Organic Growth team, I contribute my SEO expertise to develop Kraken's presence – a leading cryptocurrency exchange platform – in the French market.

My role is to generate organic growth by improving Kraken's rankings for high business intent queries while optimizing the conversion of key pages. I notably managed the design and deployment of the French SEO strategy, adapting a strategy initially conceived for the US market to the specificities of the local market and user search intents.

I also contributed to strengthening Kraken's brand awareness and visibility in France through partnerships with leading finance and crypto media. Finally, I participated in the creation of content and pages addressing specific challenges for the French market.

Leader in security and infrastructure solutions for cryptocurrencies and blockchain applications. Within the Growth Marketing and E-commerce team, I apply my SEO expertise to strengthen the digital marketing mix strategy.

The objective as an SEO Specialist at Ledger is to increase organic site traffic and the ranking of business queries in search engines. This involves optimizing the technical aspects in collaboration with front-end teams, as well as contributing to semantic aspects with the Growth, Marketing, and Content teams. Based on SEO performance and analysis of cryptocurrency sector data, I identify opportunities and define the roadmap in line with Ledger's challenges.