Gregoire Lacoste

Teaching courses for Master 1 INES and M2 LEA Com Inter: "web design tools" / "Webdesign" / "Digital Communication and strategy"

Objectives:

Understand the marketing and commercial trends and challenges of digital through concrete examples, hands-on tool usage, and practical assignments.

Program:

- UI/UX

- Tool familiarization: Photoshop

- Websites (main principles, languages, servers, databases)

- Coding: HTML / CSS (fundamentals, creating a mini-site)

- CMS: Wordpress (creating a professional site with DIVI)

- PWA (React / Typescript / Node)

- Native mobile/tablet app

- Dashboard and business application (PHP or NODE.js)

- Custom website creation: showcase / blog / e-commerce

- CMS: Wordpress / Joomla / Prestashop

- Strategic consulting and web design

- Support and training

Within the web division, I was responsible for the digital strategy. I advised and supported various entities in their marketing and social positioning on the web. I develop and design web, interactive, social, and transmedia solutions for companies, associations, or TV producers. In parallel, I am responsible for evangelizing the agency's various stakeholders on digital and social issues, as well as prospecting in new business sectors. I work in very diverse sectors and for different types of clients with varying challenges (Phox, France Télévision, CanalSat, Édition Delcourt, Cherche midi, Bayard, Carapelli...).