Grégoire Boniec

This is the problem I've been solving for e-commerce businesses for 8 years. Most of the accounts I audit waste 20-40% of their budget on campaigns that generate revenue but not profitability.

What I do concretely:

→ Complete audit of your Google Ads account (Search, Shopping, Performance Max)

→ Restructuring campaigns to target high-margin products

→ Optimization of the Google Merchant Center feed to improve your conversion rates

→ Transparent reporting with the KPIs that matter: net profit, CPA, cost per profitable order

Results obtained for my clients:

→ ROAS x3 on a budget of €30,000/month for a fashion e-retailer (increase from 2.1 to 6.8)

→ 35% reduction in CPA for a DIY retailer (Castorama/Kingfisher)

→ +127% of Google Shopping transactions in 4 months for a beauty website

I have worked on the advertiser side for groups like Castorama, Nocibé/Douglas, Brico Dépôt, and Center Parcs. I understand the internal constraints of e-commerce businesses, not just the Google Ads platform.

A 20-minute chat is enough to identify your optimization levers. Send me a message, I respond within 24 hours.