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- AllurionHubSpot SpecialistMEDICALApril 2022 - April 2023 (1 year and 1 month)Paris, FranceAllurion Technologies is one of the 500 fastest-growing technology companies in the US according to Deloitte, with a 100% year-over-year revenue increase since 2016, and a planned IPO for 2023.Mission Objective:Manage the entire HubSpot portal: Responsible for data, marketing and operational automations, and reportingActivities:- Management of a database of 350,000+ contacts- Management of Marketing Automations (Nurturing campaigns, online events, etc.)- Management of Data Management Automations (Automatic generation of new contact data, organization of form data collection, automatic database cleaning, etc.)- Management of Operational Automations (Automatic qualification system, management system for 15 different markets, etc.)- Management of analytical dashboards- Management of incoming Lead information collection- Management of Salesforce integration- Cleaning of all old operational systems implemented- Launch of 8 new marketsResults:- Scalability of the portal from 150,000 contacts to 350,000+ contacts- Scalability of the portal from 7 to 15 international markets- Standardization of collected and used data, eliminating related automation errors- Overhaul of portal management and definition of HubSpot/Salesforce action fields to facilitate error detection and speed up problem resolution time- Creation of an automatic qualification system and its integration with Salesforce for 15 different markets, capable of identifying and managing different criteria per market
- Quantum SantéMarketing and Operations ManagerMEDICALOctober 2021 - May 2022 (7 months)Paris, FranceQuantum Santé offers healthcare professionals e-learning and in-person training. The company provides FIFPL and DPC training.Mission Objective:Define and maintain all marketing efforts and operational management of the company on the HubSpot portal.Activities:- Management of a database of 200,000+ Contacts- Adaptation of the HubSpot portal for managing a "B2C" business- Co-development of a HubSpot integration for the e-learning platform: "Academy of Mine"- Generation of contacts and email outreach campaigns- Design and implementation of automation for all company operational processes- Implementation and application of an Inbound Marketing strategy based on content creation and Lead Magnets- Management and optimization of a sales process entirely managed on HubSpotResults:- Transformation of unreliable operational automation with 600 workflows requiring 75 hours of annual maintenance into a simple, error-free system with 11 workflows requiring 1 hour of annual maintenance.- Co-development of a HubSpot integration with an online training platform- Optimization of sales team efficiency through the establishment of organic, qualified lead generation and the implementation of Lead Scoring
- Inbound ValueInbound Project ManagerCONSULTING AND AUDITSOctober 2020 - September 2021 (11 months)Paris, FranceInbound Value is an Inbound Marketing agency based in Paris.Mission Objective:Support about ten B2B companies in defining and implementing Inbound Marketing strategies.Activities:- Buyer Persona Definition- HubSpot Portal Optimization- SEO Strategy Definition and Implementation- Nurturing Strategy Definition and Implementation- Email Outreach Strategy Definition and Implementation- Conversion Optimization Strategy Definition and Implementation- Social Media and Personal Branding Strategy Definition and Implementation- Management of multiple projects simultaneously- Team Management- Online Event Organization
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Education
- MSc: Entrepreneurship and Innovation ManagementUniversity of Nottingham, Ningbo, China2017
- Bachelor's Degree: International Business, Mandarin specializationUniversité Paris XII2016
Certifications
- Inbound MarketingHubSpot Academy2019
- Social MediaHubSpot Academy2019