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Grant RaceGR

Grant Race

fCMO/Fractional Marketing Director Consumer Goods

€1,100/day
London, GB
15+ years

Average response time: 1 hour

About Grant

Fractional CMO, NPD Strategist and AI-Enabled Marketing Advisor

Looking to strengthen your brand’s commercial performance, sharpen your marketing strategy, elevate product development or accelerate digital growth? I’m a fractional marketing director with 20+ years of global experience helping consumer brands scale, differentiate and win. I deliver practical, commercially focused strategies that unlock growth for consumer goods brands, combining strategic clarity with hands-on execution when required.
  • Strategic Marketing & Brand Development: Insight-led plans that strengthen positioning and engagement.
  • Product Development Expertise: From trend analysis to concept creation and go-to-market delivery.
  • Brand Repositioning: Building relevance, value and distinction in competitive categories.
  • Execution Support: Rolling up my sleeves to turn strategy into measurable results.
  • Digital & Commercial Expertise : Digital Transformation & D2C Growth: Optimising e-commerce, UX, CRM, SEO, PPC and acquisition to drive customer lifetime value.
  • Consumer & Market Insights: Translating qualitative and quantitative data into clear direction.
  • Retail & Trade Marketing: Strengthening retailer relationships and developing compelling sell-in stories.
  • Social & Influencer Marketing: Creating content and partnerships that build awareness and conversion.

AI-Enabled Marketing for SMEs
I help SMEs modernise their marketing function by embracing AI to boost productivity and capability. This includes upskilling teams, redesigning workflows and recommending the right AI-powered tech stack for content, automation, analytics and customer insight. The result is faster output, improved decision-making and a more efficient, future-ready marketing operation.


  • English

    Native or bilingual

Can work on-site
London (up to 50km), Portsmouth (up to 50km), Southampton (up to 50km)

Experience

  • Grant Race Consulting Ltd
    Director
    CONSULTING AND AUDITS
    May 2022 - Today (4 years and 1 month)
    Portsmouth, United Kingdom
    As a Fractional Marketing Director / CMO, I am able to provide a cost effective and structured outsourced solution for SME's and start-ups looking to enhance their marketing performance. Services include :-
    - brand planning, helping define positioning and USP's
    - marketing plan creation and execution
    - customer insight and definition of customer personas
    - creation of impactful digital marketing strategies
    - digital sales channel optimisation
    - marketing communications planning and execution
    - acquisition strategies
    - got-to-market planning/execution
    - trade marketing
    - market/competitor analysis
    - product management
    - team mentoring, I can help give structure, define processes and provide team development support In addition I am fully versed in all aspects of end-to-end product development within the consumer durables sector and am able to offer support all along the product development journey from concept inception through industrial design, Far East vendor selection, branding and go to market launch strategy. I work with a host of experienced freelancers and industry specific experts, offering fast and cost effective end-to-end marketing and product development solutions. If you are in need of senior level marketing expertise to help your business achieve and even surpass its goals I'd love to hear from you. Do you have a marketing team that needs mentoring, an urgent project that needs attention, or just a fresh pair of eyes to help define and execute your marketing plans? These are just a few of the things I can help you with. Get in touch to find out how I could help your business. I always take a pragmatic approach to solving business challenges and delivering win-win solutions. www.grantrace-consulting.co.uk
  • Eslando Circular Fashion
    Marketing Advisor
    FASHION AND COSMETICS
    January 2023 - June 2023 (5 months)
    London, UK
    Working to support the amazing fashion tech start-up, Eslando Circular Fashion (formally Satatland) as it works to develop breakthrough technology that will revolutionise textile recycling in the fashion industry.
  • DKB Household UK Ltd
    Global Marketing & NPD Director
    October 2018 - December 2021 (3 years and 2 months)
    Farnborough, UK
    Responsible for the development of global product and brand communication strategies for full portfolio of owned and licensed brands. Responsible for the management of the marketing and design/development functions in support of global brand plan. Led the development of new D2C platforms and integrated omni-channel marketing strategies. Company director for DKB Household UK Ltd and Cole & Mason Ltd. A member of the global senior management team.

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Education

  • Certified Digital Marketing Professional , Digital Marketing
    Digital Marketing Institute
    2022
    Certified Digital Marketing Professional , Digital Marketing
  • Post Graduate Diploma in Marketing
    Chartered Institute of Marketing
    1999
    Post Graduate Diploma in Marketing

Certifications

Skill set

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