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Granjard LaurenceGL

Granjard Laurence

BtoB Marketing and Sales Strategy

€990/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Granjard

With over 20 years of experience in operational roles and then in Business Development BtoB management, I help companies achieve their growth and profitability objectives.

My focus: engineering or technological environments with extensive experience in the energy and process industries markets.

First, Set a course: Establish a diagnosis, analyze your strategic challenges, and define development objectives.
Then, Organize a roadmap: Translate your strategy into clear and realistic actions, define challenging objectives, prioritize your actions.
And above all, support you in deploying your projects: Directly manage strategic projects, Engage your teams, train them...

As a true right-hand person to the executive and BU director, I work with Start-ups, SMEs, and professional networks in various formats: Transition Management, Consulting, Mentoring, Training, Workshop Facilitation.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • BRUSH Group (UK)
    Marketing Strategy - Transition Management
    ENERGY AND UTILITIES
    August 2023 - Today (2 years and 11 months)
    Loughborough, United Kingdom
    Initially a manufacturer of transformers and industrial switchgear, BRUSH is undergoing a profound transformation of its business and becoming a leading provider of integrated engineering solutions.
    My role is to create and deploy the Group's marketing strategy, in a context of dynamic external growth and rapid evolution of the electricity distribution sector in Europe.


    Electricity Markets Industry Customer Segmentation Market Analysis
  • Let It Grow G.
    Business Development Advisor
    CONSULTING AND AUDITS
    May 2021 - Today (5 years and 3 months)
    Paris, France
    Several assignments for start-ups and SMEs:

    For an SME of 200 people (4 years part-time) - Alpha Maintenance:

    • Co-construction with the General Manager of a 5-year development strategy and business plan: definition of priority businesses and sectors, objectives for increasing revenue and margin, definition of a roadmap
    • Consulting on the organization of sales operations and recruitment, redesign of remuneration systems
    • Recruitment consulting
    • Creation and Facilitation of Collective Intelligence workshops for team engagement,
    • Support for the implementation of a CRM solution: Collection and analysis of user needs, tool benchmarking, change management,
    • Coaching and training of sales teams, facilitation of collective intelligence workshops
    For a private education group (4 months part-time) - Penrith Education
    Right-hand person to the executive.

    For a start-up (3 months part-time) - Entrepreneurs United:
    Redefinition of offers and development of the development strategy, support for the deployment of Inbound marketing strategy.

    For a subsidiary of a large group in the luxury sector (confidential) - (6 months part-time):
    Definition of the sales strategy for the recycling and recovery of textile materials in a B2B environment.


    Other assignments:
    • Training in sales strategy, negotiation, and Collective Intelligence Workshop Facilitation: For Faurecia, Alpha Maintenance, BPI Deeptech, Action’elles (Female Entrepreneurship), CATALYSE (Coaching and Training).

    • Entrepreneur Mentoring: Geosophy (Geothermal energy), Tryon environnement (Biowaste methanization), Essec Alimni.
    • Other occasional Business Development consulting assignments: L’Air de Rien (freediving coaching), M’Coach (School coaching)...
    Business Development Talent Management Business Strategy Sales Strategy Organizational Consulting Facilitation Mentoring Talent Acquisition
  • Time for the Planet
    Associate
    October 2021 - September 2022 (11 months)
    Paris, France
    Time For The Planet is a non profit company that seeks to raise 1 Billion € to create 100 companies fighting climate change.

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Education

  • MBA- Sales and Marketing Strategy
    ESSEC - ESSEC Business School
    1999
    Programme Grande Ecole Majeure vente et stratégie marketing
  • Career Exploration / Skills Awareness
    Chance
    2021
    Exploration de carrières / sensibilisation des compétences

Certifications

Skill set

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