Freelancer profile translated to English.
Back to original languageAbout Serena
✨ Hello and welcome!
I'm Serena, a graphic designer, web designer, and UI & UX designer with over 10 years of experience in graphic design and a degree in UI design. Over the years, I've developed comprehensive expertise in visual creation, WordPress website design, and SEO optimization (certified since January 2025) to help businesses gain visibility and credibility.
With Grafixès, I've created more than just a freelance business: a global concept that brings together graphic design, web design, and digital strategy. The objective is clear: to offer businesses complete support in building a strong, coherent, and professional image, both on their communication materials and online.
I primarily assist entrepreneurs, artisans, and small businesses in creating their visual identity, designing their print materials, and developing WordPress websites designed to be aesthetic, effective, and optimized for natural referencing.
My approach is based on understanding needs, adaptation, and finding concrete solutions. Each project is designed with UI & UX thinking to provide a clear, fluid, and impactful user experience, while integrating SEO best practices from the design stage.
Grafixès was born from my desire to combine creativity and strategy, to help businesses stand out, tell their story, and develop their online presence with sustainable and professional tools.
French
Native or bilingual
English
Conversational
Spanish
Basic
Can work on-site
Auterive (up to 30km)
Experience
- GrafixèsFreelance Graphic Designer - Web DesignerARTS AND CRAFTSJuly 2023 - Today (3 years)Auterive, FranceI assist businesses and artisans in creating their visual identity and online presence. A self-taught graphic designer for over 10 years and a graduate of a web design degree, I design visual identities, print communication materials, and WordPress websites tailored to the needs of businesses and artisans. Certified in SEO, I integrate a real focus on online visibility from the project's inception. I handle everything from understanding the need to going live, with an approach centered on listening, adaptation, and effectiveness.
- Générale Automobile MuretaineCommunications Manager - Graphic DesignerAUTOMOBILEJanuary 2023 - April 2024 (1 year and 3 months)Muret, FranceAs a Communications Manager and Graphic Designer, I participated in the creation and management of print and web visual materials to enhance the company's image. I designed communication visuals, maintained the website, carried out photo shoots, and supported the daily digital strategy. This experience allowed me to strengthen my skills in project management, creative versatility, and adaptation to the needs of a professional structure.
- Serenty AgencyDirectorENTERTAINMENT AND LEISUREJanuary 2016 - December 2020 (5 years)As the Director of an event agency specializing in live performance, I managed the promotion and connection of artists with event organizers. I handled communication, visual creation, marketing, social media management, and project coordination. This experience allowed me to develop my skills in business management, client relations, organization, and artistic promotion.
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Education
- UI/UX DesignerBGE Sud-Ouest2023Concevoir les éléments graphiques d’une interface et de supports de communication / Contribuer à la gestion et au suivi d’un projet de communication numérique / Réaliser, améliorer et animer des sites web / Projet tutoré : Refonte du site Cousin et Compagnie : Cahier des charges, Benchmark, Arborescence, Maquetage, Branding et Intégration.
- Self-taught Graphic DesignerHome2006Depuis mes 10 ans je suis une passionnée de graphisme et j'ai commencer par apprendre en solo. J'ai donc appris à utiliser la suite Adobe par mes propres moyens avec ma tablette graphique.
Certifications
- SEOLiveMentor2025