Freelancer profile translated to English.

Description

My name is Gracia Banzouzi and I hold an MBA in Communication and Media Relations from EFAP Paris. I am currently a Press and Influence Consultant👩🏾‍💻.

With 3 years of experience in press relations and influence management, I primarily work in the beauty and lifestyle sectors, two areas where innovation and responsiveness to trends are paramount 🤳🏾.

My mission: to support brands by developing impactful communication strategies so they can stand out, while creating authentic connections with journalists and influencers. I am proficient in project management, writing press materials, developing communication strategies, as well as organizing press events and managing budgets.

Always on the lookout for the latest trends, I feed on the constant evolution of our sector to anticipate needs and maximize the impact of the campaigns I manage 📈. Passionate about this profession which combines interpersonal skills, creativity, and strategy, I am constantly seeking creative ideas 💡 to help the brands I work with shine and achieve their goals 🌟.

Do not hesitate to contact me, I would be delighted to discuss with you ☺️.

The only way to do great work is to love what you do ~ Steve Jobs

Gracia Banzouzi

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Hill & Knowlton
Press & Influence Consultant
December 2023 - Today (2 years and 6 months)
Levallois-Perret, France
- Create and deploy communication strategies for press relations, influence, and social media
- Write communication materials: press releases, newsletters, press kits, save the dates, invitations, flyers, posters
- Manage and monitor influence campaigns: profile selection, negotiations, contract execution, brief creation and adherence, content validation
- Participate in existing client development: strategic recommendations, presentations, activation reports
- Follow up with journalists and influencers
- Produce press and influence coverage reports
- Ensure budget tracking for various activations
- Conduct competitive analysis and monitor new trends
- Organize press and influence events
- Handle journalist requests (product shipments, visual requests, interview requests)
- Maintain a network of influencers and journalists
- Manage a team
SHISEIDO EMEA
Assistant Manager/Press and Influence
FASHION AND COSMETICS
May 2022 - Today (4 years and 1 month)
Paris, France
- Develop brand awareness through communication strategies
- Organize events (Seminars, press events, team parties)
- Create influence campaigns and produce press and influence campaign reports
- Research influencer profiles matching the brand
- Manage product shipments to influencers
- Provide classic administrative support (calendars, emails, meetings, expense reports, travel)
Chadwick Consulting
Press Officer
PRESS AND MEDIA
March 2021 - August 2021 (5 months)
Paris, France
- Handle client and journalist requests (shopping requests, photoshoots, press kit distribution)
- Manage product shipments to influencers and journalists
- Create and manage influence campaigns
- Develop client communication strategy and media plan
- Conduct competitive analysis
- Manage event logistics
- Produce press coverage reports