Freelancer profile translated to English.
Back to original languageAbout Grace
Hi! I am Grace, 28 years old, living in the Paris region, and I am a firm believer that acquisition, which is booming, is changing the world of digital marketing.
I present my skills and how I can be useful to you:
- KPI Analysis (Google Analytics, Google Ads)
- Proposal of improvement strategies with an ROI-focused approach
- Creation of email marketing for acquisition (HTML5 skills)
- Reporting creation (Excel, Google Data Studio, Canva, PPT)
- Creation and monitoring of Facebook/Instagram/Retargeting campaigns (Criteo)
- Campaign setup and optimization (which I have carried out with several agencies)
- Coordination of deployment with your partners
- Creative brief for web designers (tracked via Trello/Monday)
- Support and monitoring of the SEO action plan (managed via Salesforce)
- Competitive intelligence on market practice evolution
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- MORGAN (Groupe Beaumanoir)Traffic ManagerFASHION AND COSMETICSSeptember 2020 - December 2021 (1 year and 4 months)Paris, FranceDaily KPI analysis (Google Analytics) Proposal of improvement strategies with an ROI-focused approach Reporting creation (Excel then Google Data Studio) Creation and monitoring of Facebook/Instagram campaigns Campaign setup and optimization (in relation with an agency) Coordination of deployment with partners Creative brief for web designer Support and monitoring of the SEO action plan (Salesforce) Competitive intelligence on market practice evolution
- DistinctionJunior Marketing Project ManagerJanuary 2020 - July 2020 (6 months)Boissy-Saint-Léger, FranceImplementation of a Facebook publication schedule Creation of visuals on Canva Organization of a world conference (5k people per day) Creation of materials (brochure, partnership dossier) Partnership research Budget management
- OrangeJunior Marketing Support and Offers Manager MEASeptember 2017 - September 2019 (2 years)Paris, FranceCOMMUNITY MANAGEMENT• Organization of the CMO Call: monthly meeting of country marketing directors discussing current topics within the Middle East and Africa region (logistics and topic selection)• Organization of the annual seminar (venue research, logistics, quote negotiation)• Organization of internal training/meetings (logistics) PERFORMANCE ANALYSIS• Churn monitoring and analysis: evolution of the customer base• Monitoring of commercial performance for roaming pass sales in the MEA region• Monitoring of digital marketing campaign results on Facebook CONTENT CREATION• Competitive benchmarking and intelligence• Consolidation of marketing plans• Creation of various marketing materials
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Education
- Expert in Marketing, Digital MarketingInstitut F2I2021Expert Marketing, Marketing Digital
- Master in Operational and Digital Marketing, Digital Marketing, Web Marketing, Project ManagementISTEC - Business and Marketing School2019Master marketing opérationnel et digital , Marketing digital, web marketing, gestion de projet
Certifications
- Fundamentals of Digital MarketingGoogle2020