Freelancer profile translated to English.

Description

Do you wantmore qualified leadsanda shorter sales cyclethanks to LinkedIn.

Graceful Strategies designs and deploys yourB2B acquisition mechanics**: strategy, content, **LinkedIn Ads, Sales Navigator, employee advocacy, and KPI-driven management.

**Objective**: predictable pipeline, controlled cost per lead, clear messages for your decision-makers.

We provideconsulting + execution, with playbooks and actionable reportingfor your teams.

*B2B Targeting:ICP, messages, offers, sequences.

*Content that converts:showcase pages, executive posts, UGC.

*Acquisition:LinkedIn Ads + Sales Navigator (outbound).

*Amplification:employee advocacy programs.

*Measurement & ROI:MQL/SQL, CPL, SOV, generated appointments.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Programmes “Employee Advocacy” (multi-clients)
Design & Deployment
June 2022 - August 2025 (3 years and 2 months)
What we implement:
Editorial framework, red lines, executive/team post packages.
Training & activation routines, format A/B Testing.
Measurement: organic reach, SOV, qualified traffic.
Typical Results:
x2 to x4 organic reach in 90 days.
Increase in inbound requests for B2B offers.
Content Marketing Social Media Strategy Social Media Communication A/B Testing KPI Definition and Tracking
Graceful Strategies
Consultant / B2B LinkedIn Agency
DIGITAL AND IT
June 2022 - Today (4 years)
Boulogne-Billancourt, France
What we do for you:
LinkedIn Audit & B2B acquisition strategy (ICP, messages, offers).
LinkedIn Ads setup (lead gen forms, retargeting) & Sales Navigator (prospecting).
Executive content playbooks + employee advocacy.
KPI-driven management: MQL/SQL, CPL, appointment rate.
Selected Results
+30% visibility in 2 months for a personality (strengthened top of funnel).
Integration of an influencer store on e-commerce → multi-channel monetization.
LinkedIn Marketing Content Marketing Acquisition Strategy Linkedin Sales Navigator Ghostwriter
Hilti
Global LinkedIn Program — Social Selling & Media
CIVIL ENGINEERING
May 2019 - March 2022 (2 years and 10 months)
Boulogne-Billancourt, France
What was deployed:
Multi-market LinkedIn Marketing, employee advocacy, social listening.
Sales Navigator for sales teams, Paid Media campaigns.
Key Results
+5% of French sales attributed to Sales Navigator.
30 VIP prospects via the Hilti Live livestream.
Leadership in share of voice against competitors.
LinkedIn Marketing Paid Media Social Listening Social Media Strategy Campaign Management

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MSc in Marketing & Communication.
ESCP Europe
2014

Certified Inbound Marketer
Hubspot Academy
2025
Certified Coach: Expert in OKRs, aligned and measurement
Workboard
2021
OKR Coach Performance Metrics Impact Measurement Strategic Alignment Objectives and Key Results (OKRs)

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Marketing Consultant

Graceful Strategies

LinkedIn Consultant

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