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Grace El AchkarGE

Grace El Achkar

Digital Marketing Consultant | B2B, Ads, LinkedIn

€550/day
Paris, FR
15+ years
Digital Marketing
LinkedIn Marketing
Paid Media
Marketing Campaign
Digital Strategy

Average response time: 1 hour

Freelancer profile translated to English.
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About Grace

Digital Marketing Consultant, specializing in B2B, Ads, and LinkedIn.
I support SMEs, agencies, and large corporations in digital strategy, customer acquisition, and brand visibility.
Proven experience in Paid Media, social listening, and UGC, with measured results: +30% visibility, +7% sales, VIP lead generation.
Sectors: industry, FMCG, hospitality, fashion & cosmetics.
Digital Business Models
Hotel industry
Fashion and Cosmetics
Consulting and Audits
Construction

  • Arabic

    Native or bilingual

  • English

    Native or bilingual

  • French

    Native or bilingual

  • Spanish

    Basic

Can work on-site
Paris (up to 50km), Boulogne-Billancourt (up to 50km)

Experience

  • Graceful Strategies
    Manager
    CONSULTING AND AUDITS
    June 2022 - Today (4 years and 2 months)
    Boulogne-Billancourt, France
    Digital marketing and B2B strategy consultant, I support SMEs and agencies in their digital transformation and online visibility.
    • Definition and deployment of Paid Media (LinkedIn Ads, Meta, Google) and UGC strategies.
    • Cross-channel marketing project management, from conception to execution.
    • Performance monitoring and optimization via KPIs.
    • Digital communication consulting and strategic partnership negotiation.
    Results:
     +30% visibility for a public figure in 2 months.
     Successful integration of an influencer's store into a major e-commerce platform.
    Digital Marketing Strategy LinkedIn Marketing Paid Media Advertising Campaign Social Listening
  • GROUPE HILTI
    GLOBAL DIGITAL DIRECTOR - SOCIAL MEDIA
    CIVIL ENGINEERING
    May 2019 - March 2022 (2 years and 10 months)
    Boulogne-Billancourt, France
    Responsible for global digital strategy and accelerating B2B marketing transformation.
    • Deployment of LinkedIn Marketing programs, Paid Media campaigns, employee advocacy, and influence.
    • Implementation of social listening tools and digital crisis management.
    • Direct management of 8 experts and coordination of 120 local marketing managers.
    Results:
     Leader in share of voice against competitors.
     +5% sales in France via LinkedIn Sales Navigator.
     +30 VIP prospects generated through Hilti Live livestream.
     Delivery of international projects within deadlines and budgets.
    Social Media Strategy Certified Scrum Master CSM LinkedIn Marketing OKR Content Marketing
  • GROUPE HILTI - Moyen-Orient, Turquie et Afrique (META)
    DIGITAL MARKETING AND COMMUNICATION DIRECTOR
    CIVIL ENGINEERING
    January 2016 - April 2019 (3 years and 4 months)
    Dubaï, United Arab Emirates
    Managed 360° digital marketing strategy (SEO, SEA, Paid Media, emailing, social media).
    • Definition and deployment of integrated campaigns: advertising campaigns, marketing automation, content, and digital communication.
    • Management of a team of 10 digital marketing specialists.
    • Monitoring of KPIs and optimization of media investments.
    Results:
     +9% online sales.
     +70% growth across 20 social media accounts.
    Advertising Campaign Google Analytics Acquisition Strategy Loyalty Strategy Digital Communication
Check out Grace's experience

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Education

  • MS in Marketing & Communication.
    ESCP
    2014
  • Master's Degree
    Lebanese University
    2000
    Relation Publique, Publicite et Communication

Certifications

  • Certified Coach: Expert in OKRs, aligned and measurement
    WorkBoard
    2021
    OKR Coach Metrics Planning Management Change Management Change Manager Change Management Performance Management Impact Measurement Strategic Alignment Objectives and Key Results (OKRs)
  • Certified Scrum Product Owner (CSPO)
    Scrum Alliance
    2020
    Project Planning Strategic Vision Product Strategy Product Innovation Customer Focus Performance Improvement Data Driven Agile Project Management Product Vision Stakeholder Management
Grace's certifications are only visible to Malt Community members

Skill set

Digital Communication
Social Listening
Digital Marketing Strategy
UGC Program Management
Social Media Strategy
Acquisition Strategy
Loyalty Strategy
Social Media Strategist
Communication Strategy
Campaign Management
Agile Project Management
Advertising Campaign
Online Advertising
Facebook Ads
Inbound Marketing
A/B Testing
Community Management
Digital Training
Crisis Management
OKR
Certified Scrum Master CSM
Google Analytics
Jira & Confluence
Meta Business Suite
LinkedIn Sales Navigator
Google AdWords
Google AdSense
Definition and Monitoring of Indicators (KPI)
Leadership and Team Management
Positioning Strategy
Search Engine Marketing (SEM)
Social Media Communication
Digital Transformation
Digital Strategy Consulting
B2B Marketing
Content Strategy
Employee Advocacy
Brand Awareness
International Project Management
Change Management
Change Management
Corporate Communication
Digital Business Development
Content Marketing
Scrum

Categories