About Grace-Anne
I turn messy plans into clear, executable roadmaps, so you can go from ready > in-market > PMF with confidence.
If you're a first-time founder, early-stage company, or established brand repositioning for growth, I help you cut through the noise and launch with clarity. Sharp positioning, focused execution, and momentum you can build on.
Turning 'so what?' into 'sign me up!':
I specialise in launch and brand strategy for emerging companies who have the product but need the roadmap.
Core services:
- Positioning & messaging: Value proposition, ICP definition, messaging frameworks that convert
- Go-to-market strategy: Channel priorities, 90-day launch plans, testing roadmaps
- Launch execution: From planning to go-live, with hands-on project management
- Brand repositioning: For companies pivoting or entering new markets
- PMF diagnostics: For companies stuck between launch and scale
My experience:
- 10+ years experience I've worked across tech, finance, creative services, consumer brands, and charities, from solopreneurs & VC backed startups to billion-dollar companies.
- Repeatable outcomes: I focus on early customers, PMF signals, and repeatable strategies that scale.
- Multi-market experience: Having launched products across the UK, Europe and North America, I understand what works in different markets, in practice and not just theory.
Typical Projects:
- Launch strategy for first-time and experienced founders going to market
- PMF programmes for companies with ready to break through a plateau
- Rebrand strategy for established brands wanting to pivot or scale
- GTM plans and strategic workshops
Who I Work With:
Early-stage companies (first-time founders, PMF seekers, and brands repositioning) who need method in place of market madness.
English
Native or bilingual
German
Conversational
Remote only
Primarily works remotely
Experience
- The Grace Consultancy | Helping companies launch brands that make customers say"sign me up!"Strategist | GTM & Brand | Positioning, Narratives, LaunchFebruary 2022 - Today (4 years and 4 months)Berlin, GermanyUncovering insights, developing strategies, growing brands and delivering campaigns, content & comms for companies.
- Remagine GmbHHead of MarketingBANKING AND INSURANCEDecember 2020 - December 2021 (1 year)Berlin, GermanyBuilding up the marketing function and developing the marketing strategy for this early-stage startup focused on sustainable finance products.Achievement: Winning the sustainable finance award for a pre-launch product.
- Advosense GmbHFractional Head of MarketingTECHJanuary 2020 - January 2021 (1 year)Berlin, GermanyGTM strategy and product marketing for a MedTech startup, with a focus on the DACH and North American markets.Achievement: Winning multiple investor pitches to secure funding for product development and team expansion.
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Education
- Certificate in Professional MarketingCIM | The Chartered Institute of MarketingCertificate in Professional Marketing
- Bachelor of ArtsUniversity of LeicesterBachelor of Arts (B.A.), International Relations
Certifications
- Product Design (UX/UI)Love Circular2022