Freelancer profile translated to English.
Back to original languageAbout Gordon
I make B2B marketing measurably effective – where good products don't automatically lead to growth.
I support medium-sized companies with complex products when marketing and market development are not contributing as much as they could – despite the market, sales, and potential.
I am typically brought in when at least one of the following situations applies:
• Marketing exists, but is strategically unfocused or operationally overloaded
• Sales complains about too few usable leads or unclear argumentation
• Complex products / product ranges are difficult to explain or differentiate
• Go-to-market processes are slow, not scaled, or poorly standardized
• Digitalization (CRM, portals, content) has begun but is not consistently effective
• Growth is stagnating, although the market and product actually have potential
I don't deliver marketing activities – I ensure measurable market impact:
• Clear market and product positioning that sales and customers understand
• Structured go-to-market models, also for complex product ranges
• Marketing with a connection to revenue (leads, market development, time-to-market)
• Digital structures that relieve sales (CRM, portals, content automation)
• Professionalized processes that function independently of individuals
• Standardization and introduction of AI-supported processes for faster creation of product/application content, sales materials, and campaign building blocks.
Leadership & Collaboration: Leading teams of up to 11 employees, interface with management, sales, IT, product management, and external partners (revenue environment > 40 million).
Focus Areas: B2B Marketing Strategy | Go-to-Market | Sales Enablement | Marketing Operations | CRM & Automation | Customer Journey | Analytics/KPI
German
Native or bilingual
English
Basic
Can work on-site
Leverkusen (up to 50km)
Experience
- Teba GmbHHead of MarketingCIVIL ENGINEERINGJanuary 2016 - March 2026 (10 years and 2 months)47 Duisburg, Germany400 employees, approx. budget: > 1.5 million €, Regions: DACH/EU, Channels: Online, Retail, Direct Sales Responsible for the strategic and operational further development of marketing, go-to-market, and digitalization for technically complex products in the industrially oriented B2B environment.
- DENTRONIC Multimedia GmbH,Agency DirectorJanuary 2014 - January 2015 (1 year)44 Herne, GermanyIndustry: Healthcare | Advertising Agency | Publishing | Media Approx. 150 employees | approx. €20 million in revenue | Management of > 4 employees | Revenue responsibility > €1 million | Region: Germany | Channels: Online, Traditional Responsible for the operational and sales management of the agency, as well as for customer development, campaign management, and business expansion.
- Kevee GmbH,Head of Marketing / ControllingJanuary 2010 - January 2013 (3 years)Cologne, GermanyCivil Engineering Architecture Approx. 80 employees | approx. €10 million in revenue | Management of > 1 employee | Budget responsibility > €1 million | Regions: DACH / EU | Channels: Online, Traditional Responsible for marketing, corporate communications, controlling, and the further development of market and sales-oriented steering instruments.
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Education
- Business Administration Graduate (FH)Advertising Manager WAK1999Diplom-Betriebswirt (FH)
- Compulsory military service in staff service1992Wehrdienst im Stabsdienst