Gonzalo G.

Design and execution of comprehensive digital marketing plans: SEO/SEM, Paid Media, Social Ads, Email Marketing, and automation. Management and coordination of teams in multidisciplinary projects (SEO, PPC, UX, content, and analytics). Implementation of Paid Media and advanced SEO strategies, focused on conversion and positioning. Development of dashboards in Data Studio, Tag Manager, and GA4 for campaign measurement and optimization. Growth Hacking and experimentation methodologies to drive retention and sustained growth.

Responsible for leading the agency's digital area, developing and executing marketing strategies focused on the growth of entertainment and mass consumption projects, achieving high-impact results in acquisition and revenue.

Key responsibilities and achievements:

🎟️ Digital strategies for B2C entertainment projects, driving ticket sales, brand awareness, and audience loyalty.

🚀 Scaling projects from scratch, reaching over 100,000 users in less than 6 months and generating revenues exceeding €150,000/month in highly competitive environments.

📈 Multichannel Paid Media management (Google Ads, Meta Ads, Spotify Ads, programmatic RTB), optimizing budgets over €400,000 per campaign and achieving ROAS > 10 in acquisition and conversion actions.

🔍 Optimization of the digital sales funnel, implementing SEO, CRO, and Inbound Marketing strategies to maximize conversion and recurrence.

📊 Advanced analytics and reporting: event configuration in Google Tag Manager, measurement in GA4, and development of Data Studio dashboards for real-time performance tracking.

🤖 Automation of the user experience through workflows in ActiveCampaign and HubSpot, improving personalization and increasing engagement at each stage of the funnel.

Responsible for developing and executing the digital marketing plan for the company's clients. To do this, I meet with them, identify their needs through an interview, and agree on the guidelines to be implemented to improve their online presence.

Subsequently, my specialization in creating SEO-optimized content stands out. I produce several quality articles on clients' blogs to attract qualitative traffic to their website and improve their online positioning. Among my functions as an SEO specialist, I highlight the detection of errors through SEMrush audits, followed by redirects, fixing broken links, and other issues that may arise on each company's website.

Finally, I am responsible for creating campaigns for clients on both Google ADS and Facebook ADS, according to each client's needs. For this, we use a market study previously conducted in the marketing plan, segment the audience, and set the keywords (previously studied in SEMrush). Finally, we agree on the number of ads we deem necessary based on the budget and estimate, and launch the campaign.