Freelancer profile translated to English.
Back to original languageAbout Gonzalo
I help businesses increase their sales through online marketing strategies customized for each business. My focus is on maximizing performance and return on investment for my clients, using innovative and personalized strategies.
My area of expertise focuses on Google Ads, from search or shopping campaigns to YouTube. Additionally, I have worked with other platforms such as Microsoft Ads, Facebook, Instagram, or TikTok.
My goal is to help my clients achieve their business objectives, whether it's generating quality leads, increasing sales conversion, or improving brand presence online. I am meticulous in data analysis and constantly updated on the latest digital marketing trends to ensure effective strategies and outstanding results.
If you are looking for someone who not only understands the dynamics of performance marketing but is also committed to the success of your campaigns, let's talk.
English
Fluent
French
Fluent
German
Conversational
Spanish
Native or bilingual
Can work on-site
Madrid (up to 50km), Pamplona (up to 50km)
Experience
- CheggPerformance Marketing ConsultantEDUCATION AND E-LEARNINGJune 2023 - Today (3 years)
- Vio.comPerformance Marketing AnalystHOSPITALITYJune 2022 - Today (4 years)- Optimization of digital marketing campaigns, employing data-driven insights to enhance performance across various channels such as Google Ads Search, Microsoft Ads, Google Ads Display and Google Ads App campaigns.- Conduct in-depth analysis of key performance metrics, translating complex data sets into actionable recommendations. Regularly prepare and present comprehensive reports to stakeholders, offering valuable insights to guide strategic decision-making.- Drive a culture of continuous improvement by designing and implementing A/B tests and experimentation frameworks. Utilize findings to refine targeting strategies, ad creatives, and landing page elements, contributing to ongoing campaign refinement.- Collaborate closely with cross-functional teams, including creative, analytics, and product teams, to align marketing strategies with overall business objectives.- Manage advertising budgets effectively to ensure optimal allocation across different platforms. Implement budgetary adjustments based on performance trends, maximizing cost-effectiveness and achieving high-quality lead generation.
- PreplyPerformance Marketing SpecialistEDUCATION AND E-LEARNINGMay 2020 - June 2022 (2 years and 1 month)- Strategized, developed, managed and owned paid search marketing across Google Ads, Bing and Yandex with a monthly budget of ≈$1M for both the B2C and B2B sides of the business.- Scaled 10x the paid search strategy within the LTV:CPA and budget constraints.- Performed rigorous AB testing and developed testing methodologies.- Presenting and updating other stakeholders on the paid search performance and other growth initiatives as owner of the paid search channel.- Close collaboration with CRO and Data teams in order to launch different initiatives to optimize the conversion rate.- Management of other paid channels like UAC, GDN, Youtube Video and Linkedin Ads for both lead generation (B2B) and acquisition (B2C). In both cases with retargeting and prospecting campaigns.
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Education
- Degree in Business Administration and Management with a Specialization in MarketingDeusto Business School2013
- Erasmus ScholarshipHochschule für angewandte Wissenschaften München2012
Certifications
- Google Ads Search CertificationGoogle2024