Freelancer profile translated to English.
Back to original languageAbout Gonzague
👋 Hello and welcome to my profile! With over 15 years of experience in digital marketing, I am a Digital Brand Content Strategist passionate about digital media and data. My goal is to help you stand out in a competitive market by offering digital marketing and communication strategies aligned with your needs or those of your clients.
📌 I am known for being responsive during tenders, creative, rigorous, and helpful in my assignments with clients from various sectors (BtoB, BtoC, CSR, banking/insurance, consulting firms, culture...).
My expertise is structured around 3 pillars:
1️⃣ I help companies develop effective and sustainable content strategies, including the creation, pooling, management, and editorial planning of transmedia content. I am also proficient in copywriting.
2️⃣ I am also very comfortable with all social media (LinkedIn, Meta, YouTube...) and can provide strategic recommendations with a strategic planner's vision to improve visibility, target engagement, or sales. I am capable of developing guidelines, influence strategies, and implementing them.
3️⃣ Furthermore, I offer online training facilitation services to help employees become brand ambassadors on social media through employee advocacy.
👍 As a Consulting Director for several years, I have worked with clients such as MAAF, Deloitte, MMA, Guerlain, Stéphane Plaza Immobilier, and Le Bon Marché. These experiences have allowed me to develop solid expertise in brand strategy and multi-channel communication.
👌 If you are looking to improve your online presence and develop an effective content strategy, do not hesitate to contact me. I would be delighted to collaborate with you and contribute to your success.
French
Native or bilingual
English
Fluent
Spanish
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- MCI
On Malt
Trainer in social media strategy and influencer marketingREAL ESTATEMarch 2026 - March 2026Paris, FranceFacilitation of a training session on social media strategy and influencer marketingfor employees responsible for managing a brand's social media channels, relying on a network of independent contractors.Objective: Provide astructured understanding of social media platformsandbuild a clear, actionable, and sustainable communication strategyto develop brand awareness and optimize daily content production.Training Content(4h – interactive video format):- Introduction to social media challenges
- Overview of major platforms (LinkedIn, Instagram, Facebook, TikTok...): audiences, uses, trends, opportunities, and limitations for brands
- Analysis of emerging platforms and market evolution
- Fundamentals of influencer marketing: strategy, best practices, regulatory framework
- Employee activation: employee advocacy, social selling, and e-reputation
**Pedagogical Approach**:- Interactive training with practical case studies, discussions, and Q&A sessions
- Transfer of methods directly applicable in a business context
- Structuring a simple, effective, and sustainable content production logic
**Results**:- Skill enhancement of teams on social media challenges
- Clarification of the social media presence strategy
- Establishment of operational foundations for activating a network of independent contractors and developing brand visibility.
- Client confidentiel – Groupe leader de son secteurOverhaul of the Social Media Center and AI-enhanced Employee Advocacy StrategyMarch 2025 - September 2025 (6 months)Paris, France1️⃣ Social Media, Content, and Employee Advocacy Strategy
- Strategic analysis of the existing Social Media Center
- Editorial overhaul focused on Employee Advocacy and employee engagement
- Structuring a pedagogical social media system to foster employee autonomy
2️⃣ Integration of AI Usage for Employees- Integration of generative AI as a tool to assist in social media content production
- Design of educational content for writing LinkedIn posts, professional biographies, and institutional messages
- Formalization of AI prompt examples tailored to business needs (communication, personal branding, employer brand)
- Awareness of security, data privacy, and environmental responsibility issues related to AI
3️⃣ Editorial, UX, and Media Format Audit- Update and optimization of existing content (clarity, pedagogy, activation)
- UX recommendations to improve accessibility and user experience
- Recommendations for media formats (visuals, tutorial videos) to encourage adoption
4️⃣ Information Architecture and User Journeys- Recommendation of new page and section structures
- Definition of progressive journeys based on social media maturity levels
- Design of a sitemap covering: social media, LinkedIn profiles, post creation, HR and event communication, content production, thought leadership, and employee support
5️⃣ Deliverables and Support- Writing and updating content, recommendations for new sections
- Creation of UX mockups and a source tracking table
- Contribution to the diffusion of a responsible social media and AI culture
- Positioning the tool as a continuous learning support.
- La Poste Groupe - Branche Service Courrier ColisConsultant in marketing, communication, social media, influence, and event strategyCONSULTING AND AUDITSNovember 2024 - February 2025 (3 months)Issy-les-Moulineaux, France1️⃣ Content and Influence Strategy
- Creation of digital content adapted to BtoB actions to enhance visibility and brand awareness
- Precise analysis and segmentation of BtoB personas to optimize editorial and influence strategy
2️⃣ Leveraging Studies and Data- Identification and strategic recommendations on the use of studies to maximize their commercial and marketing impact, both internally and externally
- Development of a storytelling approach through engaging digital formats to capture audience attention
3️⃣ Event Strategy- Audit and optimization of professional events: recommendations for improvement levers to maximize ROI and client engagement
- Deployment of a new event strategy
4️⃣ Internal Training and Support- Design of educational tools to train and support teams on their sales pitches and the strategic use of social media.
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Education
- Business School Diploma, Operational MarketingSKEMA Business School2004Diplôme d'Ecole Supérieure de Commerce, Marketing Opérationnel
- Baccalaureate, Economic and Social SciencesLycée Hoche1999Baccalauréat, Sciences Economiques et Sociales