Freelancer profile translated to English.
Back to original languageAbout Laetitia
Do you have ideas, service providers, tools, sometimes a small marketing team, but lack someone to structure, prioritize, and move things forward daily?
As a digital marketing consultant & outsourced CMO, I help SMEs transform scattered marketing efforts into a clear, managed, and actionable organization.
With over 15 years of experience in digital marketing, I can handle:
1. Marketing Strategy & Roadmap
Audit of existing situation, positioning, business priorities, 3 to 12-month action plan, KPI monitoring, and concrete recommendations.
2. Marketing Project Management
Coordination of freelancers, agencies, and internal teams, subject prioritization, deliverable tracking, implementation of project rituals, and executive reporting.
3. Digital Marketing, Acquisition & Conversion
Lead generation, journey optimization, SEO, GEO / AI Search, content, website, landing pages, and conversion improvement.
4. Generative AI, Marketing & Productivity
Training and support on ChatGPT, Claude, Gemini, Lovable, and AI tools useful for marketing teams:
- prompt creation, business agents and assistants
- automation of recurring tasks
- creation of marketing content and materials
- monitoring, reporting, and analysis
- prototyping of landing pages, dashboards, and internal tools
Goal: help your teams save 5 to 10 hours per week, reduce dependence on certain service providers, and make marketing more autonomous.
Why me?
- I get involved as if I were part of your internal team
- I make complex topics simple and actionable
- I know how to bridge strategy, execution, and service providers
- I work with an ROI logic from the first month
- I adapt to the realities of SMEs: budget, time, resources, and business priorities
I can handle one-off assignments, such as an audit or a roadmap, as well as regular support as an outsourced marketing manager.
French
Native or bilingual
English
Fluent
Italian
Basic
Remote only
Primarily works remotely
Experience
- Consulting Marketing Digital & IAMarketing Strategy - AI - Project ManagementCONSULTING AND AUDITSSeptember 2023 - Today (2 years and 11 months)I support SMEs, VSEs, and startups with their growth challenges, marketing structuring, and AI integration. Strategic, operational, and ROI-oriented approach.🎯 What makes the difference
Organization First
Beyond skills, it's organization that moves a project forward. I structure everything on Notion: roadmaps, briefs, tracking, prompt libraries, knowledge bases. Particularly useful when several freelancers or service providers are involved: no information is lost, the executive retains visibility. Result: projects move forward 2 to 3 times faster.AI-Accelerated Redesign & UX
Strong expertise in redesigns and conversion optimization. I use Claude, Lovable, and Stitch (Google Labs) to design wireframes, mockups, and HTML/CSS front-ends. Clean code is passed to the developer, saving them 30% to 50% of their time. You visualize your future site in days, not weeks.AI & Team Productivity
Claude training. Creation of Skills, marketing agents, plugins, dashboards. Goal: 5 to 10 hours saved per employee/week.SEO & GEO (AI Search)
Audits, pillar page optimization, editorial clusters, AI-first referencing to be visible on LLMs: ChatGPT, Perplexity, Gemini, Claude.Strategy & Conversion
Audits, positioning, personas, 3-12 month roadmap, landing page optimization, funnels, tracking, and analytics.Management & Marketing Right-Hand
Prioritization, internal/external coordination, freelance and agency management, CRM, and automation (Make, Brevo...)Acquisition & Lead Generation
Meta Ads campaigns, email marketing, nurturing scenarios, test & learn.Recent clients: Interservices, Extraservices, Ekico, Komugi, Well360.it - Virtual RoomHead of MarketingENTERTAINMENT AND LEISURENovember 2021 - September 2023 (1 year and 9 months)Paris, FranceA leader in collaborative virtual reality games, creator, producer, and distributor, Virtual Room offers experiences that blend the essence of an escape game with cinematic storytelling. Network of 30 sites in France and internationally.As a member of the Executive Committee and reporting directly to the founders of Virtual Room, I defined and deployed the Marketing & Communication strategy.🎯 Marketing & Growth- Define the overall acquisition strategy to generate qualified B2B & B2C leads.- Manage paid channels: SEA (Google Ads), Social Ads (Facebook, LinkedIn, Instagram), Display, Affiliation, Retargeting.- Define the SEO strategy: develop an inbound marketing strategy. Technical, semantic, and backlink optimizations.- Develop the email marketing strategy.- Define and monitor the budget with a ROI-focused vision and a Test & Learn approach.- Establish regular performance reports with KPI analysis (GA4).🎯 UX DesignDevelopment of a new website (UX design, definition of site mockups, creation of a new online purchase and booking journey, management of a developer and a graphic designer).🎯 IP Licensing MarketingEstablishment of a partnership with Albert René editions to launch a virtual reality game: Astérix® in VR.- Contribution to the development of a comprehensive marketing strategy.- Active participation in the business plan and management of the dedicated marketing budget.- Creation and execution of a pre- and post-launch marketing plan for the game, involving negotiations with Astérix® partners.🎯 Management- Build the marketing team and manage 3 employees.- Management of agencies, franchisees, and freelancers.
- Octave.clubDigital Marketing Strategy ConsultantWINE AND SPIRITSMarch 2021 - November 2021 (9 months)Paris, FranceOctave, creator of private sales of exceptional wines, and opening of a wine concept store in Paris.🎯 Development of a 3-year digital marketing strategy (budgets, resources, quotes, and marketing plan)Two strategic axes:- Drive to Web- Drive to Store🎯 Strategic Levers:- Social media (SMO and SMA on FB & IG)- Influencer marketing- SEO (Technical Audit, semantic and popularity study)- SEA (Management of advertising campaigns, Display and Google Shopping)- PAID (Affiliation, Partnerships, Display, Mobile, Comparison sites, and Marketplaces)- UX Design (UX recommendations for a complete website redesign: Wireframe, Site Structure)- Email Marketing (Acquisition and Retention, scenarios)- Content Marketing (Articles, semantic research)- Reporting recommendations (KPIs + Google Analytics)- Benchmarking & Marketing Intelligence
Reviews
Elodie
Elodie Loisel
Reviewed on 11/27/2023
I am very satisfied with Laetitia's work in creating graphic assets for my novels. Her creative talent, professionalism, and ability to understand my needs have resulted in a remarkable outcome. Thank you Laetitia for this successful collaboration!
Elodie
Elodie Loisel
Reviewed on 10/18/2023
I recently had the pleasure of collaborating with Laëtitia Goffart to strengthen my online presence as an author. Her deep understanding of marketing trends, combined with her creativity, has boosted my confidence. She took the time to understand my expectations, my work, and my goals to best manage my social media. Her enthusiasm and professionalism made the collaboration very enjoyable. I highly recommend her to anyone looking to develop their online presence effectively, methodically, and professionally.
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Education
- Digital Marketing Strategy CertificationNAIAS Formation2021
- Master of ScienceIAE Rouen2009Master 2 Science du management - spécialité Marketing, Marketing / gestion du marketing, général