Freelancer profile translated to English.
Back to original languageAbout Gaëtan
Hello,
Expert digital marketingI implement your strategy on search engines (Google Ads and Bing), I create your campaigns to quickly improve your web visibility, your online sales or leads, and your revenue. I am certified Google Ads, Shopping Ads and Bing Ads.
More than 10 years of experience in e-commerce and lead generation(Canada, France, Germany) in various e-commerce industries (Sport, textile, stationery, photo albums, books, lifestyle, tech) and lead generation (insurance, mutual insurance, telecom, renewable energies, moving, education, real estate...).
Lead generation expert, I have managed a variety of acquisition campaigns across a dozen major themes for over 100 clients. From landing page creation, conversion rate optimization, campaigns, to performance tracking, I will guide you throughout the process.
Currently employed at Rosemood for over 2 years, a major player in the Wedding Invitation and photo products sector (albums, calendars, posters...), as Senior SEA Manager, where I manage Search and Shopping acquisition.
I offer you tailor-made support for your acquisition strategy.
- objective definition
- budget strategy
- campaign creation
- keyword research and creation
- targeting and geolocation
- audience creation
- ad and extension creation
- weekly account and KPI optimization
- monthly industry watch for expansion
- data analysis and monthly report
- strategic recommendations for the account
Do not hesitate to contact me, I will be happy to discuss your project.
See you soon, Gaetan.
English
Native or bilingual
French
Native or bilingual
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- ROSEMOODSEA ExpertENTERTAINMENT AND LEISUREMarch 2022 - Today (4 years and 3 months)Nantes, FrancePaid traffic acquisition and optimization strategy:▪ Manage advertising on search engines, social networks, and retargeting platforms: define formats, budgets, and target ROIs on different channels, implement campaigns and track results▪ Ensure relationship with the specialized SEA agency partner of Rosemood and various media platforms▪ Define cross-device paid acquisition strategies: have an SEA impact on mobile and app traffic and conversionsAnalysis of site traffic and conversion, measurement of actions taken to optimize traffic:▪ Monitor tagging and analyze data from web analytics tools: manage, analyze, and track key performance indicators of our various sites and campaigns▪ Design and populate dashboards for monitoring traffic acquisition and conversion funnels in a multi-channel dimension▪ Implement structural or editorial improvements to optimize performance in conjunction with the Marketing team (reporting and recommendations)Technological and strategic watch:▪ Have a culture of technical developments, conduct regular and global digital technology watch▪ Conduct competitive benchmarks, follow best practices in SEA and ensure their implementation▪ SEA Test & Learn: identify new sustainable and profitable advertising channels
- Vertigo Media PerformanceSEA-SEM Senior ManagerCONSULTING AND AUDITSAugust 2020 - March 2023 (2 years and 7 months)Vertigo media offers over 300 clients in Europe its expertise in digital marketing (email, search, social, affiliate), specializing in lead generation.- Management and optimization of lead acquisition campaigns on major online advertising platforms (Google Ads, Facebook Ads...) according to client-defined KPIs- Launch of lead acquisition campaigns on new acquisition channels (e.g., Bing Ads, Taboola, Outbrain...)- Daily reporting of results to management- Monitoring of best practices in media buying- Competitive monitoring of major competitors' campaigns- Optimization and creation of landing pages using the InstaPage tool- Project management with the technical and creative team to create internal landing page templates- Monitoring of best practices in CRO- Implement processes to ensure that best practices in media buying and CRO are applied by the entire team- Support for the sales team and management in developing new lead generation programsVerticals worked:- insurance (car, motorcycle, pet, credit)- mutual insurance- education- renewable energies- moving- telecommunications (phone / internet)- online training- remote surveillance- real estate- financial products (LMNP)- renovation
- C-onnectSEA Expert - ConsultantCONSULTING AND AUDITSFebruary 2022 - August 2023 (1 year and 7 months)Freelance SEA consultant in lead generation- Management and optimization of lead acquisition campaigns on Google Ads- Weekly reporting- Competitive monitoring of major competitors' campaigns- Optimization and creation of landing pages using the InstaPage tool- Monitoring of best practices in CROVerticals worked:- insurance (car, motorcycle, pet, credit)- mutual insurance- education- renewable energies- moving- telecommunications (phone / internet)- online training- remote surveillance- real estate- financial products (LMNP)- renovation
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Education
- Master in Marketing and Services ManagementIAE La Rochelle2013
- Bachelor's Degree in Marketing and ManagementEnacom Nantes2011
Certifications
- Google Ads CertificationGoogle
- Microsoft / Bing Ads CertificationMicrosoft