Freelancer profile translated to English.
Back to original languageAbout Glwadys
I design products where technical complexity is at the core of the business model.
My focus goes beyond simple UI: I intervene in Product Strategy, Onboarding, and Conversion Systems for deep-tech infrastructures, Fintech platforms, and high-volume environments. I transform technical constraints into fluid experiences that generate measurable ROI.
🚀 Key Expertise & Business Impact:
- Agentic AI Systems (0→1) : Design of interfaces and playbooks for B2B SaaS platforms, automating up to 80% of workflows.
- Fintech & Checkout Optimization : Redesign of payment and merchant onboarding funnels (+37% conversion, -70% friction).
- Web3 & Tokenization (RWA) : Design support from concept to Mainnet for asset tokenization (+$35M AUM) and DeFi protocols (liquidity pools, risk hedging).
- High-Load International E-commerce : Global platforms for major events (FIFA, RWC) with peaks of €1M in 24 hours.
🛠️ Areas of Intervention:
- Product Discovery & Strategy (0→1) : Translating your complex technical or regulatory concepts into an intuitive product.
- UX Audit & Optimization : Analyzing your user journey data to eliminate friction and boost retention.
- Design System & Tech Alignment : Structuring reusable components to accelerate your engineers' velocity.
- Product Leadership : Leading design teams in international contexts.
Let's discuss your product and conversion goals!
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- NetomiLead Product Designer - Agentic AI & Enterprise AutomationSOFTWARE PUBLISHINGJuly 2025 - April 2026 (9 months)Toronto, CanadaLed the design strategy for an "AI-first" B2B SaaS platform specializing in Generative and Agentic AI solutions for enterprise automation.
- Agentic AI & Playbooks : Architected generative and agentic AI features, including optimizing "Playbooks" to allow users to define autonomous agent behavior with high precision.
- Infrastructure & Navigation : Full ownership of navigation redesign and creation of a scalable Design System, reducing technical debt and simplifying complex no-code workflows.
- Technical Product Features : Designed advanced modules for Environment Versioning and Test Management, enabling Enterprise clients to deploy and iterate on their AI agents securely.
- Analytics & Data-Visualization : Architected complex (data-heavy) analytics dashboards to visualize AI performance, intent mapping accuracy, and business ROI.
- Operational Efficiency : Designed automated workflows enabling autonomous resolution of up to 80% of recurring customer requests, directly impacting operational scaling.
- International Leadership : Managed and mentored a team of 6 designers across the US and India, ensuring cross-functional alignment between AI research and engineering.
- tiptapLead Product Designer - Payments, Onboarding & E-commerce Checkout Optimization.BANKING AND INSURANCEJuly 2024 - Today (1 year and 11 months)Toronto, CanadaOrchestrated the UI/UX transformation of a global payment and donation platform (Fintech), with a major focus on hyper-simplification and conversion growth.
- Conversion Optimization : Strategic redesign of the central checkout and purchase funnels, resulting in a +37% increase in e-commerce conversion rates.
- Merchant Onboarding : Architected a brand-new user journey that reduced required inputs by 70%, eliminating friction and accelerating time-to-value for new merchants.
- Product Strategy & Launch : Led end-to-end (0→1) design for new product launches, from competitive analysis to high-fidelity execution, ensuring market fit.
- UX/UI Overhaul : Conducted a comprehensive UI/UX overhaul aimed at simplifying and streamlining complex financial interactions for both donors and merchants.
- Data-Driven Iteration : Leveraged user research and transaction data to identify friction points and rapidly deploy usability solutions.
- Cross-Functional Leadership : Close collaboration with product and engineering teams to ensure pixel-perfect delivery and achieve aggressive business growth objectives.
- The Risk ProtocolLead Product Designer - Risk ManagementBANKING AND INSURANCEDecember 2023 - July 2025 (1 year and 7 months)United StatesDefined and deployed end-to-end UX/UI strategy for a complex DeFi platform, driving the product from initial concept to successful Mainnet launch.
- DeFi Ecosystem Design : Solely responsible for visual and interaction strategy, translating intricate decentralized financial protocols into user-centric interfaces.
- Testnet to Mainnet Lifecycle : Led the full launch of the Testnet phase, including user data collection and synthesis for rapid design iterations before secure Mainnet release.
- Complex System Simplification : Mastered high-stakes financial interactions (liquidity pools, risk hedging, smart contract execution) to design journeys that build user trust.
- Brand Architecture & Identity : Created the complete brand ecosystem and digital presence, ensuring a high-end, professional, and high-trust visual language.
- Innovation & Usability : Perfect balance between blockchain technical constraints and premium UX standards, creating a strong competitive advantage in the decentralized finance market.
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Education
- Bachelor's Degree in Foreign Languages and CivilizationsUniversité Grenoble Alpes2008
- 3D Multimedia Graphic DesignARIES2009graphisme print : Logiciels Adobe Photoshop, Illustrator, Inedsign web design et intégration html/css 3D : Logiciel 3DS MAX