Freelancer profile translated to English.

Description

Fractional CMO & Growth Advisor — I help companies (start-ups and SMEs) build 360° marketing strategies that sustainably accelerate growth.

With 10+ years of experience in Growth, Marketing, and international expansion, I manage multi-channel strategies capable of generating visibility, acquisition, and revenue at every stage of the funnel.

I work on all marketing levers with a coherent, high-performance, and ROI-oriented approach:

SEO & SEA
Paid Social & acquisition
CRM & lifecycle marketing
Brand & Content Strategy
PR & Events
Partnerships & sponsorships

Formerly at Amazon and Casavo, I combine strategic vision, operational excellence, and a performance culture to deliver measurable business impact.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Italian
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Casavo
Chief Growth Officer
REAL ESTATE
January 2024 - Today (2 years and 7 months)
Paris, France
Member of the Executive Committee, contributing to defining medium and long-term company strategy, evaluating expansion avenues, and supporting merger and acquisition efforts.
Led the transition to AI-enhanced operational models in marketing, SEO, sales, and creation, integrating automation and intelligence into key processes.
Oversaw all growth channels: evergreen lead generation (SEA) for B2C and B2B pipelines; SEO and editorial content with a localized approach; organic social media strategy focused on amplification via brand ambassadors; and production of sales enablement materials for agents (generic, seasonal, personalized, merchandising).
Led high-impact one-off initiatives, including OOH campaigns, pop-up activations, participation in industry events and trade shows, sponsorship programs, partnerships, and referral programs.
Supervised essential initiatives such as corporate public relations, the annual Broker Summit (120+ executives), and the launch of Casavo Academy, the company's e-learning platform for real estate agent training.
Designed and oversaw a multi-country and multi-channel growth strategy covering B2C (buyers/sellers) and B2B (real estate agents) segments, ensuring rigorous data-driven decision-making and clear ROI accountability.
Managed and evolved a cross-functional Marketing and Sales organization (8–12 FTEs), fostering a high-performance culture, talent development, and operational excellence.
Marketing Strategy Go-to-Market (GTM) Strategy Communication Strategy Lead Generation Brand Strategy
Casavo
Head of Marketing [Italy & France]
REAL ESTATE
September 2022 - January 2024 (1 year and 4 months)
Paris, France
Managed a marketing budget of €5M in Italy and France, while mentoring and developing a team of five.
Led the launch of the French market by defining the go-to-market strategy, accelerating brand awareness, and generating initial commercial performance through integrated marketing and public relations.
Orchestrated a multi-country and multi-channel growth strategy, with full responsibility for awareness initiatives—including OOH campaigns, public relations, social media management, events, and agent-focused materials—in collaboration with the internal performance team for lead generation.
Marketing Strategy Brand Strategy Go-to-Market (GTM) Strategy Lead Generation Social Media
Amazon
Sr. Marketing Manager [EMEA]
E-COMMERCE
June 2015 - August 2022 (7 years and 2 months)
Paris, France
Held evolving roles in fashion, leading content, customer experience, and marketing initiatives. Managed pan-European campaigns, oversaw multi-million euro budgets, and collaborated with tech teams to improve the customer journey and drive growth.
User Research User Experience Design CRM Project Management Content Marketing