Gloria Fradin

I am an event project manager specializing in social media & content, and I support organizers and brands in designing and managing initiatives capable of making an event exist well beyond its location and duration.

Specifically, I work on high-visibility events with stakeholders like Comexposium, with a very simple approach:

👉 capture the energy of the field

👉 transform it into content

👉 and circulate it in the right place, at the right time

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What I do:

• frame a social media strategy aligned with business objectives

• design editorial plans adapted to the event format

• manage field teams (CM, video, photo, influence)

• manage real-time content production

• ensure the consistency and quality of communications

• analyze performance and adjust

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I have notably supported events such as the International Agricultural Show, the Paris Fair, or NRF Retail's Big Show Europe.

I also work on more complex formats: international tours, influence campaigns, support for internal teams.

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What makes my way of working different:

I'm not here to "post".

I'm here to structure, manage, and make a system perform under real conditions.

That means:

• anticipating what might happen in the field

• being able to react quickly

• managing teams and large volumes of content

• and maintaining a clear line from beginning to end

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In parallel, I founded We Make Sparks and My SPARK Academy, where I train professionals to move from an execution logic to a strategic approach to social media.

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If you're looking for someone to post during your event, it's probably not me.

If you're looking for someone to design and manage a system that truly makes your event exist on social networks, we can talk about it.