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Gloria Fernández AyusoGF

Gloria Fernández Ayuso

People/Business Strategist and Storyteller

€450/day
Madrid, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Gloria

I support entrepreneurs who have a powerful idea (or several) but need clarity to structure, communicate, and sell it. I work from strategy, purpose, and action: I help you focus, find your value proposition, define your narrative, and move your project with intention. I come from the corporate world, I have led teams and businesses for over 15 years, and now I use that experience to help you build yours, your way, but with direction. If you want business clarity, meaningful marketing, and a vision that pushes you forward without the fluff, let's talk.
  • Spanish

    Native or bilingual

  • English

    Fluent

Can work on-site
Madrid (up to 50km)

Experience

  • Escuela de Organización Industrial (EOI)
    Sales Professor & Business Project Mentor
    December 2024 - Today (1 year and 6 months)
    • Teach sales strategy and guide selected entrepreneurs and business professionals through capstone projects.
    • Focus on value-based selling, strategic partnerships, and digital sales enablement frameworks.
  • TLC Worldwide
    Agency Director
    January 2017 - July 2024 (7 years and 6 months)
    • Designed and led international commercial strategies that increased annual revenue by over 25% and boosted client retention to 70%.
    • Rolled out scalable marketing solutions integrating traditional and digital channels, laying the foundation for hybrid selling models.
    • Led high-level negotiations with strategic partners, securing €500K+ in incremental revenue.
    • Championed the adoption of digital tools and CRM systems across markets, improving commercial tracking and campaign ROI.
    • Directed a senior team of 8 direct reports across disciplines, fostering high engagement and performance through coaching and vision alignment.
  • TLC Worldwide
    Operations Director
    November 2015 - January 2017 (1 year and 2 months)
    • Streamlined global campaign operations, boosting throughput by 20% while reducing costs by 15% through process optimization and digital solutions.
    • Collaborated with finance and planning teams to align operational output with business growth targets and customer satisfaction KPIs.

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Education

  • AI for Business – Digital Fundamentals Certificate
    The Valley Digital Business School
    2023
    AI for Business – Digital Fundamentals Certificate
  • GRC eLearning,
    2024
    GRC eLearning,

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