Freelancer profile translated to English.

Description

With over 10 years of experience leading my women's and children's fashion brand, where I managed all creative, strategic, and operational aspects, I now support brands throughout the Creative & Operational process, putting my expertise at your service.

Brand positioning & DNA (vision, storytelling, target audience)
Creative direction: mood boards, influences, visual universe
Design of initial collections: silhouettes, graphics, product details
Product development: sourcing, material selection, refinement, prototyping
Production: supplier coordination, planning, final quality
Image & art direction support (photo shoots, AD)

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

DAÏVA COLLECTIONS
Founder & Director
March 2015 - September 2024 (9 years and 6 months)
Paris Metropolitan Area, France
Global strategy & development
• Definition of the vision, positioning, business model, and brand plan.
• Construction of annual plans: growth objectives, acquisition strategy, collection roadmap, and commercial orientations.
• Complete budget management: forecasting, monitoring, and cost optimization. Global rebranding: art direction, visual identity, editorial tone.

Artistic direction & product
• Conception of collections: trends, materials, exclusive creations, colors, fittings, prototypes.
• Art direction of photo & video shoots: supervision of creative teams (photographers, makeup artists, models).
• Maintenance and development of brand identity.
• Production monitoring: coordination of factories/suppliers, adherence to deadlines, quality control.

Commercial & distribution
• Wholesale deployment: 20+ stores in France and internationally.
• Opening and management of a Parisian store (17th arrondissement).
• Multi-brand and marketplace partnerships, organization of pop-ups and B2C/B2B events.
• Commercial negotiation and management of the complete cycle: sell-in, sell-through, replenishment, store KPI monitoring.

Marketing, communication & image
• Annual marketing strategy: campaigns, launches, promotions calendar.
• Social media management: Instagram, TikTok, Facebook, Pinterest (editorial planning, content production, copywriting).
• Development of storytelling and editorial line, management of influence and UGC.
• Press & influencer relations: activations, product mailings, partnerships, interviews, TV/web/press.
• Organization of press & client events, management of digital campaigns and newsletters.
Art Direction General Management Branding
JEAN D'ESTREES
Communications Manager
January 2011 - January 2013 (2 years)
• Creation and management of the communications department: PR, digital, influence, and events.
• Press & influencer relations: coordination of interviews, influencer seeding, strategic partnerships.
• Digital communication & storytelling: editorial line, web and social media content production, marketing campaigns, and newsletters.
• Art direction & photo production: organization and supervision of campaigns, directing shoots, creative validation.
• Event management: conception and execution of product launches or partnerships.
• Operational management of a team of 2 people.
Jeand'Estrées
Make-up Product Manager
January 2010 - January 2011 (1 year)
• Creation and development of collections in line with the marketing plan and brand positioning.
• Supplier sourcing: bulk, packaging, negotiation of purchases and volumes.
• Production monitoring: planning, adherence to deadlines, quality control.
• Organization and supervision of photo shoots related to the collections.
• Implementation of marketing tools and communication materials (brochures, POS displays, product sheets).