Gladys P.

- Conducting comprehensive marketing audits (acquisition, conversion, positioning) to identify priority growth levers

- Operational recommendations on all acquisition channels

- Support in repositioning to clarify brand identity and strengthen differentiation

- Alignment between brand strategy and digital acquisition initiatives to ensure message consistency across all touchpoints

- Marketing decision support for executives: translating business challenges into an operational roadmap

- Managed a total portfolio of +40 advertisers in the service, insurance, finance, energy, and real estate sectors, with lead generation and business performance objectives.

- Oversaw multi-channel acquisition campaigns: SEA (Google Ads, Meta Ads), affiliation, display, emailing, retargeting — in large corporate and multi-stakeholder environments.

- Managed and monitored annual advertising budgets between €500k and €1.5M, with continuous optimization to maximize ROI.

- In-depth performance analysis using internal tracking tools — monitored key KPIs (impressions, CTR, conversions, CPA, ROAS) and produced actionable reports.

- Implemented and verified campaign tracking tools to ensure the reliability of performance data.

- A/B tested ads and advertising formats to optimize messaging and improve conversion rates.

- Identified optimization opportunities in conversion funnels (landing pages, acquisition tunnels, lead quality).

- Wrote detailed briefs for creative agencies (banners, ad copy, visuals) and validated creatives for consistency with campaign objectives. Acted as an interface between sales, technical, call center, and media partner teams to ensure campaign execution quality.

- Supported and developed junior staff (training, monitoring, coaching).