Freelancer profile translated to English.
Back to original languageAbout Gladys
Art director and graphic designer with over 7 years of experience in digital & print design, specializing in fashion, luxury, lifestyle, and media. Notably, I directed the artistic vision for the Galeries Lafayette Instagram account (700k followers), creating engaging content and overseeing shoots and filming (50+ projects). My expertise combines visual identity, branding, social media, and e-commerce, with a creative and strategic approach to transform each project into an impactful visual experience.
French
Native or bilingual
Can work on-site
Paris 1er Arrondissement (up to 10km)
Experience
- Gladys PicholletArt Director & Graphic DesignerNovember 2018 - Today (7 years and 7 months)• Conception of visual identities, tenders, creation of press ads and newsletters.• Production of content for social media, adapted to different platforms.• Development of web banners, press releases, and press kits.Collaboration with agencies such as 1969, Kamden, Les Échos media, Galeries Lafayette, GoodNight Production x R.E.M. Beauty etc.
- Galeries LafayetteArt Director, Motion Designer specializing in social mediaE-COMMERCEAugust 2019 - November 2023 (4 years and 3 months)Paris, France• Definition of the artistic direction and development of graphic guidelines for each social platform, ensuring compliance with the graphic charter.• Supervision of content production for social media, including the creation of static and animated visuals using graphic templates.• Management of content creation projects, presentation of creative concepts internally and to brands.• Briefing, supervision, and participation in filming and shoots with external service providers and agencies.• Research and supervision of creative talents, internal and external, for various projects.• Proposal of innovative concepts for the staging of commercial offerings, based on constant monitoring of digital and social media trends.Collaboration: Prada, Balenciaga, Bottega Veneta, Jacquemus, Miu Miu, Burberry, Germanier, Patou, Marine Serre, Lemaire, Ami, Inès de La Fressange, Rouje, The Kooples, Balzac Paris, Parisienne et Alors, Skims, Levi's, Wandler, Vanessa Bruno, Monogram, Patine, Pangaia, Valentino Beauty, Sisley, Kylie Skin, Augustinus Bader, The Ordinary, Pierre Hermé, Philippe Conticini, Cédric Grolet x Netflix, Cina, etc.
- 44 Galeries LafayetteWebdesignerE-COMMERCEFebruary 2019 - August 2019 (6 months)Paris, France• Creation and adaptation of email campaigns for brand communications, promotions, store news, and key events, with integration via Dartagnan software.• Design and adaptation of graphic elements (static or animated) for commercial animation of desktop and mobile sites.• Creation and adaptation of affiliate campaigns.
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Education
- Niveau 7 - Directeur artistique, digital et communicationE-Artsup2018
- Baccalauréat professionnel Artisanat des Métiers d’Arts option communication graphiqueLycée La Fontaine2013
Certifications
- Professional Programs, Digital and Social Media StrategyInstitut Français de la Mode2021
- Digital TransformationHEC Paris2017