Freelancer profile translated to English.
Back to original languageAbout Gladis
Looking to launch a product that not only looks amazing but your users actually know how to use?
I help startups and companies reduce platform friction and increase retention through user-centered design. My goal is not just to deliver pretty screens, but to create solutions that turn visitors into loyal customers.
What can I bring to your project?
I support your product throughout its entire lifecycle: from idea validation to the final prototype ready for development. My approach combines user psychology with modern, functional aesthetics.
Spanish
Native or bilingual
Can work on-site
Colombia (up to 50km)
Experience
- Global HitssUX/UI DESIGNERDIGITAL AND ITOctober 2023 - July 2025 (1 year and 9 months)Bogotá, Colombia• • Led the visual and experiential evolution of 7 projects, impacting over 2 million users by restructuring information architecture and navigation flows.• • Reduced task completion times by 50% by optimizing user journeys and eliminating friction.• • Accelerated the development team's delivery times for reusable components in the Design System, ensuring visual consistency across all digital products.• • Increased user satisfaction by 35% by implementing iterative improvements based on direct findings from usability testing.• • Collaborated closely with development, product, and business teams in an agile environment (Scrum) to ensure successful implementation aligned with objectives.
- Vass Consultoría de sistemas Colombia S.A.SUX/UI DESIGNERMarch 2022 - July 2023 (1 year and 4 months)• • Conducted user research activities (interviews, requirements analysis, and process evaluation), generating key insights for defining user flows and real needs.• • Created, documented, and evolved Design System components, optimizing the library based on Material Design. This allowed for 30% greater efficiency in interface design and development by reducing inconsistencies.• • Designed low- and high-fidelity prototypes and micro-interactions to validate hypotheses before development, reducing errors and adjustment times during implementation.• • Collaborated with product, development, and QA teams, ensuring solutions maintained visual coherence, accessibility, and functional alignment.• • Won first place in the VASS Hackathon.
- Administradora de Fondos y Pensiones PorvenirUI DESIGNERJune 2018 - December 2021 (3 years and 6 months)• • Designed an interactive pension simulator based on UX research, leading the project from concept to prototype.• • Transformed the pension consultation experience by designing an end-to-end interactive simulator that increased user retention and satisfaction by 35%.• • Supported the evolution of the internal Design System, ensuring accessibility, consistency, and scalability.• • Recognition for excellence in innovation and design.
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Education
- DiplomaUniversidad Piloto de Colombia2018Diplomado
- Professional Graphic DesignerUniversitaria de Colombia2015Diseñadora Gráfica Profesional.