Description

I help companies design and implement end-to-end growth ecosystems that transform marketing into a measurable business growth engine.

Rather than focusing on a single discipline, I connect Performance Marketing, CRM, Marketing Automation, Tracking and Data Analytics into scalable systems that improve lead generation, customer acquisition, conversion and retention.

My expertise combines strategic thinking with hands-on execution. I directly design and implement CRM ecosystems (HubSpot, Salesforce, Oracle Eloqua and Marketing Cloud), advanced tracking infrastructures (Google Tag Manager, GA4 and Adobe Analytics), marketing automation workflows, performance marketing campaigns and business intelligence dashboards (Power BI, Looker and KNIME).

Throughout my career I have worked on complex enterprise projects supporting organizations such as TIM Enterprise, ENI Plenitude, LUISS Business School and Università Guido Carli, helping marketing and sales teams work together through data-driven processes and measurable KPIs.

Industry field of expertise

Languages

Italian
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Rome (up to 50km)

Traction Group srl
Chief Marketing Officer (CMO)
CONSULTING AND AUDITS
January 2021 - Today (5 years and 6 months)
Rome, Italy
Lead the overall marketing strategy and business growth for mid-sized and enterprise clients, with full ownership from strategic planning to execution and continuous optimization.
Define growth strategies, go-to-market initiatives and revenue-driven funnels Lead internal teams (~10 people) and coordinate structured external teams Manage marketing budgets up to €500k per month Oversee performance marketing, marketing automation and CRM initiatives Track KPIs, drive continuous optimization and align closely with CEOs and C-level executives
Key Results:
Contributed to generating over €6M in sales pipeline for an enterprise client Built scalable and repeatable marketing and performance processes
Marketing Automation Lead generation Data analysis Project Management Business intelligence
Lazio Innova
Business Mentor – Digital Marketing (SEO & SEM)
January 2022 - January 2025 (3 years)
Deliver training sessions and workshops on SEO, SEM and digital acquisition Provide strategic mentorship to 100+ startups, supporting growth and go to-market strategies
Promomedia Incentive srl
Performance Marketing Expert
January 2021 - January 2025 (4 years)
Design and manage digital acquisition strategies and paid media campaigns Analyze performance data and optimize conversion funnels