Freelancer profile translated to English.
Back to original languageAbout Giulio
Enhance your brand image and boost your sales with high-end visual merchandising.
With over 12 years of experience in the luxury world (GUCCI, MONCLER, MAX MARA), I support brands, concept stores, and premium houses in creating memorable and high-performing retail experiences.
🔹 My Expertise
Creation & installation of impactful window displays and displays
Continuous maintenance & optimization of sales spaces
Practical training for visual merchandising teams
Development of clear and effective visual guidelines
🔹 What I Offer You
Visual consistency aligned with your brand DNA
Attractive spaces that generate impulse purchases and loyalty
A rigorous methodology from the luxury sector, adapted to any retail network
Fluid and professional communication, results-oriented
🔹 Offers Proposed
Classic
Express merchandising audit – visual analysis + quick recommendations
Visual merchandising staff training – practical workshop (in-store or video)
Seasonal merchandising plan – simple & effective guidelines
Premium
Comprehensive strategic audit – analysis + detailed report with business action plan
Luxury retail staff training – personalized workshop according to your standards
Advanced seasonal merchandising plan – development of guidelines + implementation calendar
🎯 My mission: to transform your sales spaces into true drivers of commercial performance, with creative, precise, and profitable visual merchandising.
Italian
Native or bilingual
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Visual Merchandiser Consultant – VMCVISUAL MERCHANDISER MANAGERLUXURY GOODSJanuary 2025 - Today (1 year and 7 months)Paris, France12 years of experience in luxury retail with iconic brands (Gucci, Moncler, Max Mara).Max Mara – Rue Saint-Honoré, Paris (Store Operations & Inventory Controller, 3 years)Redesigned the Paris boutique network, managed over 10,000 items per season, reorganized inventory, + double-digit growth.Gucci (Visual Merchandising France-Benelux, 2 years)Supervised Paris/London/South of France stores, launched the Milan flagship, renovated DOS in several cities.Moncler (Visual Merchandising Manager France & Ski Resorts, 8 years)Visual management of 25+ stores, launched the 3,000 m² store on the Champs-Élysées, trained teams, improved customer experience.VM Services offered: store design, layout optimization, visual guide, team training, display updates.SALES SPACE CREATIONSALES SPACE OPTIMIZATIONDISPLAY REFRESH AND MAINTENANCEVISUAL MERCHANDISING GUIDELINE CREATIONVISUAL MERCHANDISING TRAINING
- MONCLERRESPONSABLE VISUAL MERCHANDISER FRANCE BENELUX SKI RESORTLUXURY GOODSOctober 2016 - October 2024 (8 years)FranceEMEA Visual Merchandiser France. Full responsibility for visual merchandising for several strategic boutiques in France.Deployment and adaptation of Moncler international guidelines (window displays, interior spaces, corners, shop-in-shops).Organization and monitoring of installations during Fashion Weeks and special events.Operational inventory management linked to visuals: logistics coordination, product rotation, support for sales teams.Training and coaching of in-store staff to ensure consistent and high-quality execution.Result: continuous improvement of the customer experience, increased visual attractiveness of points of sale, and direct contribution to the brand's commercial development in France.Interventions in all 25 stores between Retail stores, wholesale, Shop in shop and Ski-resort.2022 Opening:- Düsseldorf- Paris La Samaritaine2020/2021 Opening:- Moncler Paris Champs-Élysées 75008Re-opening and Re-Location:- Galeries Lafayette Woman And Kids- Bon Marche Woman- Printemps Woman- Printemps Louvre- Printemps Woman new concept Ground FloorRunway Show Moncler Gamme Blue and Gamme Rouge.@Palais Royale- 2016- 2017Show Room Grenoble Collection- 2017Temporary store Marais x Private Sales.Temporary store in Galeries Lafayette Champs-Élysées.
- GUCCIRESPONSABLE VISUAL MERCHANDISER FRANCE BENELUXLUXURY GOODSJanuary 2014 - January 2016 (2 years)FranceImplementation and adaptation of international visual guidelines for the French market.Creation of window displays and interior layouts to maximize visual impact and consistency with the Gucci brand image.Coordination with local and international teams to ensure rapid and high-quality execution.Operational management and performance monitoring in stores, in direct liaison with merchandising and marketing.Result: direct contribution to increasing store traffic and enhancing brand image in a luxury retail environment.Visual merchandiser France Benelux Retail.Interventions focused on Flagships stores, shop in shop, and south of France stores.Re-opening:- Gucci Paris Galeries Lafayette, Printemps, Le Bon Marché.- Gucci CDG 1, 2E & S4- Gucci Paris Avenue Montaigne- Gucci Paris Rue Royale- Gucci UK Old Bond Street- Gucci Uk Sloane Street- Gucci Uk Harrods- Gucci Milan Montenapoleone- Gucci France Monaco, Cannes, Saint-tropezRunway show and Showroom:- UK Westminster abbey London Cruise collection.- Pop up installation in Dover Street market.- Pop up @Festival de Cannes.
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Education
- Diploma in Socio-Psycho-Pedagogical High SchoolIstituto G. Quintino, Vizzini (CT)2005Baccalauréat en sciences humaines et pédagogiques
- University of Catania – Scienze della ComunicazioneBachelor's degree (2 years) in Communication Sciences2009linguistique, sociologie, histoire contemporaine, psychologie sociale, communication publique, etc.études universitaires partiellement achevées