Giulia Siquini

As a Consultant Content Designer at Nexton — a consultancy specialized in digital transformation and digital design — I help diverse clients craft user-centered, accessible digital content that truly reflects their brand identity.

I focus on content strategy, information architecture, UX writing, and microcopy, working closely with cross-functional teams. I also contribute to the development of design systems, with a special emphasis on content and accessibility guidelines.

I create content in both Italian and English, and translate from English and French into Italian.

I am part of the Centralised Direct E-Commerce Team, overseeing CRM and digital media activities across 9 EU markets. I support the execution of CRM campaigns, coordination of media activations, and facilitation of seamless collaboration between agencies and internal teams to enhance performance and customer engagement.

- Coordinate the creation and execution of newsletters and trigger emails in collaboration with the CRM agency

- Develop briefs based on global guidelines and creative assets

- Oversee HTML development, validation, and proofing to ensure high-quality execution

- Monitor campaign delivery and completion, ensuring alignment with key objectives

- Support the CRM Manager in performance reporting and implementation of recommendations

- Contribute to the deployment of new CRM tools and A/B testing initiatives

- Manage monthly media briefings: provide detailed campaign briefs to agencies, including wording, creative assets, and tracking requirements

- Ensure market-specific adaptation: align campaign messaging and verbiage for key European markets

- Oversee creative localization and adaptation to ensure consistency across different channels

- Handle ad hoc media requests from internal teams and external partners

- Coordinate affiliate marketing efforts, including briefing account managers on offers and securing exposure packages

- Support lead acquisition campaigns, working cross-functionally between CRM and media team

Brands: Valentino Beauty / Armani Beauty

- Support the International CRM team, managing translations, preparing detailed briefs, and securing approvals from multiple stakeholders

- Collaborated cross-functionally with teams to drive successful content development and localization

- Ensured high attention to detail and brand consistency for two luxury brands across the European markets