Description

Visionary Member of C-Level Gartner Community, expert in Driving Market Growth, Elevating Customer Experience CXO, and Boosting Conversion Rates CRO through Innovative Solutions and Data-Driven Insights. ✨ Skilled in leveraging AI Transformation to enhance business outcomes.✨

As a Product Leader, Marketing Strategist, and a professional in the football industry, I maintain a focused and well-organized LinkedIn profile. This "About" section is dedicated to my business expertise—driving market growth, enhancing customer experience CXO, and 🔬 optimizing conversion rates CRO, highlighting my impactful roles at leading companies.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Informa
Head of CX Strategy
June 2023 - Today (3 years)
London, United Kingdom
Led customer experience and digital growth strategy across flagship global brands including Money20/20, Cannes Lions, GDC, Black Hat, and London Tech Week.

Designed and executed end-to-end customer journeys, from acquisition to retention, increasing engagement and conversion across B2B and B2C audiences.

Drove personalization, segmentation, and digital marketing initiatives to enhance user experience and boost ROI.

Built growth frameworks and influence maps to guide event strategy and maximize attendee, sponsor, and partner value.

Partnered with cross-functional teams to deliver data-driven CX innovation across fintech, tech, creative, and cybersecurity sectors.
Go-to-Market (GTM) Strategy Customer Journey Digital Marketing Digital Transformation
LVMH
Head of Optimisation e-commerce
E-COMMERCE
September 2022 - June 2023 (10 months)
London, United Kingdom
Strategic Product Leadership: Directed a dynamic team of approximately x professionals, overseeing the entire customer discovery process, product roadmap development, and prioritization. Successfully managed the P&L for a major lending product, driving strategic initiatives that aligned with overarching business objectives.

Cross-Functional Team Leadership: Led five cross-functional teams through the entire product lifecycle—from conception to launch and subsequent iterations—ensuring seamless integration and execution of product strategies.

Customer-Centric Innovation: Championed a customer-centric approach in identifying and resolving user problems, ensuring that all product decisions were backed by solid data and aligned with customer needs. This focus was pivotal in maintaining product relevance and user satisfaction.

Performance Metrics and Growth: Defined and tracked product-specific OKRs and metrics, ensuring they were tightly aligned with the business goals. My leadership in setting a culture of rigorous experimentation and measurement led to achieving a significant x% growth in e-commerce revenues.

Culture of Experimentation: Established and promoted a strong culture of experimentation within the product team, fostering an environment where innovative ideas were encouraged, tested, and refined based on empirical data. This approach not only enhanced product offerings but also invigorated the team with a forward-thinking mindset.
Accor
Head of Product Experimentation
HOSPITALITY
May 2020 - Today (6 years and 1 month)
Paris, France
Strategic Initiatives and Impact: Directed a robust experimentation framework across key travel markets, leading over x high-impact product tests per quarter which contributed to an optimization of $xM in revenue. Successfully implemented an agile ideation strategy, enhancing idea generation from employees by over x%, and achieving historical cost savings of €x million.

Project Leadership: Spearheaded the Visa Cobrand project across France, Germany, and the UAE, integrating cutting-edge fintech solutions to enhance product offerings and customer satisfaction in key international markets.

Stakeholder Engagement and Collaboration: Cultivated and maintained strong relationships with over x critical stakeholders, fostering an environment of collaborative innovation and strategic alignment. My leadership facilitated deep understanding and actionable insights among senior leadership, significantly enhancing decision-making processes and customer-centric outcomes.

Operational Excellence: Championed a culture of continuous improvement and agile operations within the product team, driving forward initiatives that significantly outperformed historical benchmarks in terms of operational efficiency and idea implementation.