Giulia D'Alfonso

I am a communication professional with an international background, working across editorial and content management, communication strategy, and brand identity.

My role involves shaping a brand’s voice across multiple channels and developing clear, consistent, and meaningful communication strategies in close collaboration with marketing, art directors, and PR teams. Developing narratives around products or services, spaces, and visual culture has always been at the core of my work and what I enjoy most.

I have worked across interior and lighting design, travel tech, and large corporate environments, and I have founded and managed an independent travel editorial project.

In my most recent role, I led social media strategy and management for a global leader in lighting design. Working with cross-functional teams, I drove strong organic growth across digital platforms, scaling Instagram from 80K to 280K followers, Pinterest from 2M to 9M monthly impressions, LinkedIn from 3K to 30K followers, and growing a newsletter to 250K+ subscribers while increasing open rates from 22% to 37%. I also contributed to the development of a branded editorial magazine reaching 15K monthly visitors.