Giulia Checchi

Translation and adaptation of:

- audiovisual content: subtitling for film festivals, TV series, feature films, documentaries, interviews, MOOCs

- travel and tourism: translation of guided tours and blog articles

- marketing and IT: localization of e-commerce sites, brochures, product descriptions, video games, web pages, user manuals

As Content Lead at Duolingo, I contributed to designing engaging, structured, and accessible learning experiences for Italian learners. My role involved a deep understanding of communication, pedagogy, and content personalization.

Knowledge transfer and accessibility: writing and adapting educational content to make learning intuitive and progressive.

Supervision and collaboration: coordinating a team of writers, proofreaders, and editors to ensure content consistency and quality.

Quality and personalization: designing content tailored to different learner profiles for a personalized and effective experience.

In my role at Vista, I am responsible for localizing various content aimed at improving the user experience in the Italian market. My work involves linguistic and cultural adaptation of marketing documents, web pages, and UX materials, while ensuring consistency with the brand's values and tone. I collaborate with the marketing, product, and design teams to ensure that messages are perfectly adapted to the expectations and preferences of Italian users, while adhering to the highest quality standards.

- Linguistic and cultural localization: translation and adaptation of content, taking into account cultural specificities, linguistic nuances, and local market trends in Italy.

- User experience optimization: collaboration to ensure a smooth and intuitive experience for Italian users.

- Alignment with marketing objectives: strategic work to ensure that localization supports marketing campaigns while maintaining the authenticity and impact of the original messages.