Freelancer profile translated to English.
Back to original languageAbout Giulia
With over 10 years of experience in marketing and communication within leading companies and startups in the luxury sector, I have been freelancing since 2020 to help brands enhance their uniqueness. How? By assisting them in creating or redesigning their image, their offering, and highlighting their storytelling throughout the customer journey.
Sectors: beauty, fashion & lifestyle, art & culture.
💥 EXPERTISE
✔︎ Strategy:
• Branding (brand platform, visual identity)
• Brand content
• Product marketing
. Retail marketing, customer experience
• 360° Communication
✔︎ Storytelling:
• Copywriting (concept, name, slogan, brand text...)
• Creative Direction
✔︎ Project Management / Strategy Implementation:
. Content Production
. Communication Tools
• Product Development
• Coordination of the 360° action plan (digital project, omnichannel campaign...)
🚀 CAREER & EDUCATION
. Project Director at Small Paris (communication agency) since 2022
. Marketing & Comm. Manager at Livy (lingerie, Etam group)
. Senior Product Development Manager Fragrances at Puig & Coty
. Product development and retail experience at Hermès, LVMH (Guerlain), Richemont (Van Cleef & Arpels)
Université Paris-Dauphine, Master 2 Marketing 'Distribution and Customer Relations'
Digital marketing training: 'Growth Hacking' @Lion
⭐ STRENGTHS
Cross-functional profile (strategy + operational)
360° Vision (marketing + global communication)
Creativity, aesthetic and artistic sensibility (collaboration experience)
Management skills
International projects
🤝 Feel free to contact me to discuss your project in person!
Spanish
Conversational
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- GB CONSEILMarketing & Communication ConsultantCONSULTING AND AUDITSJanuary 2020 - Today (6 years and 5 months)Clients:AGENCY: Small ParisLUXURY RETAIL: La Samaritaine (LVMH)JEWELRY: Hélène Prime (Haute-Fantaisie), Augustine Paris (EPV label)FASHION & DESIGN: Rouge Absolu, Louis-Gabriel NouchiCOSMETICS: High on FunRENEWABLE ENERGY: DualMétha
- LIVYMarketing & Communication ManagerFASHION AND COSMETICSJuly 2019 - December 2019 (6 months)Boulogne-Billancourt, FranceManaged a team of 3 people.✓ Marketing and communication strategy✓ Operational and trade marketing plan✓ 360° Actions (photoshoots, PR, Influencer, Social Media, Events, Media & partnerships, Visual merchandising, CRM)✓ E-commerce team coordination
- CotySenior Product Manager Fragrances Miu Miu - International Development MarketingFASHION AND COSMETICSOctober 2017 - July 2019 (1 year and 9 months)Paris, France✓ Analysis: performance, market, trends✓ Strategic thinking, 3-year innovation plan✓ Product development: concept, packaging, scent, communication✓ 360° launch plan (PR/Digital, Merchandising, Promotion)✓ Coordination of launches with key markets in Asia-USA-TR✓ Financial monitoring: budget, P&L, profitability✓ Management of cross-functional teams✓ License relationship management
Reviews
Recommendations
FU
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Education
- Training "Growth Hacking"Lion2019Lion est une école de startup appartenant à TheFamily. Formation intensive en Growth Hacking: -Organic growth (activation, retention, recommendation) -Data analysis (Google Tag manager, Google Analytics, Hotjar ...) -Acquisition strategy : organic (SEO, content, social media, emailing ...) & paid (Google Adwords, Facebook Ads, retargeting, affiliation) -Scraping & Automation
- Master 2 Marketing, specialization "Distribution and Customer Relations"Université Paris-Dauphine2014Cours principaux: -Global Retail Marketing -CRM -Webmarketing