Giovanni Schifano

Management, planning and optimization of programmatic campaigns across multiple DSPs (DV360, Amazon DSP, The Trade Desk, Taboola, Zemanta, TAM). Implementation of full-funnel strategies (awareness and performance) for clients: Nissan, Original Marines, Trenitalia, SharkNinja, Bancomat, Lidl. Managed budgets up to €500K/month, continuously optimizing performance and improving campaign KPIs (CTR, VTR, CPA, ROAS) through targeting and inventory optimization. 20% CPA reduction for automotive client, ROAS >4x for transportation client. Coordination with internal stakeholders, creative teams and technology providers. Production of strategic reports and insights for clients.

Integration and management of SSPs, DSPs and publishers within the RTB and Prebid.js ecosystem. Use of platforms including Google Ad Manager, Magnite, Xandr Monetize, Improve Digital, Equativ, OneTag. Monitoring and optimization of programmatic performance and revenue.

Competitive landscape and DSP campaign analysis, developing optimization plans to reach acquisition goals; tracked campaign redemption via periodic KPI reports. Coordinated with internal teams and stakeholders on ATL/BTL campaign materials; created multimedia content for official channels (posts, articles, surveys, DEM). Managed partnership with Infront (Pitch-side LED + Betting Partner for several Serie A clubs), seasons 2022/23-2023/24. Managed partnership with Juventus FC (Official Infotainment Partner), season 2023/24.