Giorgos Evripidou

-Planned, launched, and optimized market testing and paid acquisition campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital channels to validate products, services, business concepts, and market opportunities. -Created and used AI agents for process automation, including Codex and Claude Co-Work within the same workflow context. -Built and maintained end-to-end tracking, attribution, conversion tracking, event tracking, and analytics infrastructure using Google Tag Manager. -Designed and optimized landing pages and market testing websites with a focus on UX/UI, CRO, messaging, value propositions, and market fit. -Developed testing frameworks and ran A/B tests across creatives, audiences, landing pages, and conversion funnels. -Created Looker Studio dashboards, analyzed campaign performance, ensured data/reporting accuracy, and generated actionable insights. -Monitored and optimized acquisition metrics including CTR, CPC, CPA, conversion rate, ROAS, and budget allocation across platforms. -Collaborated with strategy, product, innovation, and venture-building teams to execute rapid market validation experiments. -Worked directly with clients to define testing objectives and KPIs, present results, communicate findings, and provide strategic recommendations. -Maintained marketing technology stack integrations between advertising platforms, analytics tools, and reporting systems.

-Campaign Management of Paid Social channels (Meta, X and Tiktok) for the US market. -Troubleshooting tracking issues via Google tag manager, in collaboration with business intelligence team. -Automating SOPs and promoting an AI first environment using ChatGPT, Gemini, Claude and other (data analysis – performance metrics, tracking, statistical significance analysis and AB testing, competitor analysis, UX and reporting analysis with actionable insights, marketing assets creation, -Aanalysis and reporting to management via Power BI, Looker studio and spreadsheets with actionable insights. -Liaising with management and creative team to form ad strategies. -Assisting team and non-team members.

-Responsible for PPC campaign performance for Google Search, YouTube ads, Display ads, Google Universal app campaigns (UAC), Huawei Ads, Apple search ads, Google Display & Video 360. Always acting in line with the company's business objectives. -Campaign building from ideation to setup of advertising campaigns with the use of Artificial Intelligence (AI). -Liaising with marketing intelligence teams and creative teams to produce appealing campaigns that convert. Helping with back-end reporting on tracking and attribution. Always acting in line with the company's business objectives. -Liaising with Google and Apple search representatives for review of campaigns, analyses of KPIs (Key Performance Indicators) and actions for better performance -Data reporting to management on paid search results and statistics analysis on clientele performance. Use of predictive analytics to understand future performance and optimize accordingly. -Ideate and create paid campaigns from scratch in accordance with the company's marketing plans and go to market strategy