About Gilmer
English
Fluent
French
Fluent
Spanish
Native or bilingual
Portuguese
Conversational
Italian
Basic
Experience
- L'ORÉAL GROUPEMEA NPS Program Manager (B2B & B2C)LUXURY GOODSJanuary 2025 - Today (1 year and 5 months)92300 Levallois-Perret, France• • Leading the data-driven transformation of customer experience across 60+ brands and countries in EMEA through the Net Promoter Score (NPS) program.• • Directed the rollout of 26 NPS implementations (14 B2B / 12 B2C), optimizing survey delivery and data workflows.• • Key Achievements:◦ o Reduced QR code generation time from 5 days to 2 hours, significantly improving operational efficiency.◦ o Enhanced customer response rates by deploying new touchpoints (pop-ups, post-purchase QR codes).◦ o Managed a multidisciplinary team (2 PMs, 1 Tech Lead) and coordinated with vendors (Qualtrics, Adobe, GCP).◦ o Established governance and reporting frameworks for IT & Marketing leadership.• • Tech Stack: Qualtrics, Salesforce Marketing Cloud, Adobe Campaign, GCP, MongoDB.
- GIVENCHYProgram Lead – 'China for China' CRM & Data LocalizationLUXURY GOODSOctober 2023 - February 2025 (1 year and 4 months)Paris, France• • Led Givenchy's strategic compliance initiative following China's PIPL and data transfer regulations, ensuring zero disruption to business operations.• • Managed end-to-end migration of CRM, BI, and Clienteling systems to China-based infrastructures.• • Key◦ o Successfully migrated 1.6M customer records and localized 5 systems on time and within budget.◦ o Coordinated 25+ cross-regional experts (France, China, Israel) and aligned with Fashion Group China stakeholders.◦ o Delivered project with 200+ active users across 31 boutiques in China. Salesforce
- GRTgazBusiness Analyst / Admin SalesforceENERGY AND UTILITIESFebruary 2022 - May 2023 (1 year and 3 months)Paris, FranceProjects:Legacy CRM Decommissioning.Salesforce Lightning Deployment.Key Contributions:
- Conducted requirements gathering sessions with end users and stakeholders to identify business needs.
- Translated business requirements into detailed User Stories in collaboration with operational teams.
- Performed functional validation and UAT (User Acceptance Testing) of deliverables produced by the development team.
- Authored technical documentation describing the behavior and configuration of each Salesforce object, targeting technical users.
- Designed functional test scenarios in close coordination with the Product Owner and QA team.
- Created end-user guides and business process documentation to support adoption and onboarding.
- Configured and customized the Salesforce solution within the development environment.
- Executed unit tests in sandbox environments and verified the correct behavior of configurations across UAT, Staging, and Production environments.
- Managed user administration: created Salesforce user accounts and assigned roles and permissions across all environments.
- Handled run management: analyzed and resolved incidents related to the Salesforce application and its usage in production.
- Performed mass data correction and loading of accounts, contacts, and contracts into the Salesforce Production environment.
- Configured Salesforce fields to align with SAP S/4HANA integration requirements.
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Education
- Master's in International ManagementUPECMaster's in International Management
- Salesforce TrainingTrailhead ISDI2019Salesforce Training